On the Road to Diagon Alley: Ollivander's and Gregorovitch's
Written by Robert Niles
While The Wizarding World of Harry Potter has enriched theme park owner NBCUniversal by driving new attendance to the Universal Orlando Resort, it's merchandise sales that's really helped make this land an industry-altering hit. Harry Potter has driven substantial increases in per-guest spending at the Universal Orlando Resort even as it's attracted millions of new fans to the resort. And if there's one item that best symbolizes Potter merchandise, it's the witch's or wizard's wand.Tweet
Millions of Harry Potter fans have lived the wizarding fantasy by buying a wand at Ollivander's in Universal's Islands of Adventure. Universal had to cheat the Potter canon by creating an Ollivander's in Hogsmeade, as that iconic storefront stood in Diagon Alley in the Potter books and films. Now that Universal's building its own Diagon Alley, it should surprise no one that the park's put an expanded Ollivander's right in the middle of the new land. Let the Hogsmeade branch be the satellite that Universal's backstory claims it to be, the Diagon Alley Ollivander's will be the flagship store for all Potter fans' wand-wielding needs.
Concept art courtesy Universal
But Ollivander isn't the only wandmaker in the Wizarding World. Potter fans know that Gregorovitch is Ollivander's great rival, the one-time owner of the Elder Wand that plays such as prominent role in the final Harry Potter book and films. And plans call for Gregorovitch to have a presence with a storefront in Universal's Diagon Alley, as well.
In short, if you've ever wanted a magic wand from a Harry Potter character, Universal will have created plenty of places to sell you one.
The new Diagon Alley Ollivander's will feature three rooms for the "wand chooses the wizard" presentation that's been entertaining young Potter fans and their parents over at Islands of Adventure since the original Wizarding World opened in 2010, which should help reduce the often-long waits for that show. There will be some space inside the building for a queue, as well, to further help reduce the crowds in the intentionally cramped quarters of Diagon Alley. Have you bought a wand at Ollivander's? Did you (or someone in your family) get to be part of the show? Tell us about it, in the comments.
The Wizarding World of Harry Potter - Diagon Alley opens this summer at Universal Studios Florida.
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