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Universal Creative offers another look inside Diagon Alley

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Published: May 29, 2014 at 9:22 AM

In a newly released promotional video, Universal Creative President Mark Woodbury talks about his team's creation of The Wizarding World of Harry Potter - Diagon Alley:

The video includes new scenes from inside Diagon Alley and its signature ride, Harry Potter and the Escape from Gringotts, as well as backstage looks at designers, builders, and musicians at work on the new land.

We've been all over this story from the beginning, so if you've missed any of our coverage, included detailed leaks of just about everything in Diagon Alley, you can find those links over on our Wizarding World of Harry Potter page.

Readers' Opinions

From Bob Rumpke on May 29, 2014 at 9:54 AM
Great video. Adds a lot of new details to Diagon Ally and Escape from Gringotts ride. Can't wait to get in to see it for myself.
From Brett Blake on May 29, 2014 at 10:40 AM
The level of detail within Diagon Alley itself appears to be absolutely stunning, and will certainly be the benchmark for themed lands going forward. That said, Gringotts looks to be just yet another variation on The Amazing Adventures of Spider-Man, like Forbidden Journey and Transformers are.

Whereas WDW has a big problem with not adequately investing in new rides in each of its parks, Universal has a slight problem with building the same kind of ride over and over. Each of Universal's last major E-tickets have offered - essentially - the same kind of dark ride/simulator hybrid experience; they're all a lot of fun (and I'm sure Gringotts will be, as well), but they do feel very similar, even if the ride systems are different. It would be nice if Universal could find an IP that they could use for another classic, grand-scale, all-ages dark ride; either park would benefit from one.

From N B on May 29, 2014 at 11:48 AM
Gringotts will be unique in it's own way. Basically the first and only indoor 3D dark ride / coaster hybrid. The track will physically drop at one point and connect in a different section (apparently).

Don't forget, there is another screen based ride going into JP at IOA. After Twister, T2-3D and Fear Factor are gone, you will probably see at least one or two more.

Think about it... Disney loves people movers and spinners, USF loves 3D dark rides. Avatar will have at least one screen based ride similar to Soarin', and if Star Wars ever gets built, it will probably have one too.

Cars Land basically got a Test Track based ride, a spinner and body lean controlled bumper cars.

From David Brown on May 29, 2014 at 12:09 PM
I know I'm going to be impressed when I get to experience it for myself, (probably not before 2017!) but I have to admit to being a little disappointed that it looks as if we're going to have to wear 3D glasses... That removes a certain amount of magic right from the start...
From on May 29, 2014 at 12:39 PM
Not to be nit-picky (but I'm going to be), from the video it looks like we'll be wearing the same "welder's" 3-d glasses too. With this being more of a roller coaster (just barely) than either Spiderman or Transformers, I wonder how much the glasses will factor into having a narrow-tunnel vision feel while riding. If it does, I can imagine quite a few folks (including myself) finding themselves a bit dizzy due to the limited field of vision while taking in the twists and turns on the ride. Hopefully that won't be the case.
From Peter Deschenes on May 29, 2014 at 3:10 PM
For N B's comment on the "track drop" - isn't this similar to what occurs on the Busch Gardens' Williamsburg "Verbolten" coaster? The entire train and track section "collapse" and then the coaster resumes it's run on the newly-joined track.
From N B on May 30, 2014 at 12:00 AM
Peter, from what I gather, a spell from a wand (probably Bellatrix) will cause the entire car to drop, which will be amplified by the environment (like the Scoop ascent to the top of the building near the end of the ride).

You will probably be rescued by Hermoine with an "Arresto Momentum" right before hitting the "ground" and land on a new part of the bank vault track.

It would be similar to the coaster you mentioned, but it will play into a major part of the back story.

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