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Disneyland Will Give Away Daily Prizes to Celebrate its 60th

April 14, 2015, 2:07 PM · Disneyland is reviving one of its classic birthday traditions for its 60 anniversary Diamond Celebration this year, with daily prize give-aways.

Minnie and Mickey Mouse
Mickey and Minnie also get new outfits for the party. Photo courtesy Disney

This year's prizes focus more on in-park experiences than past give-aways, which sometimes included free cars among the merchandise awarded to lucky park guests. The Diamond Celebration's daily prizes will include VIP park tours and instant reservations to attractions, shows, and park restaurants. In addition, weekly give-aways will include one- and two-carat specially-engraved diamonds, private parties in Fantasyland and Cars Land, a crystal Cinderella slipper, and stays in the Disneyland Dream Suite, above Pirates of the Caribbean. Specific prizes will vary from week to week.

The complete list of rules, along with alternate entry instructions, will be available on Disneyland.com/DiamondDays starting May 22, the day the celebration kicks off at the Disneyland Resort.

Disneyland today also announced some of the new special food and beverage items to celebrate its 60th anniversary, including Diamond Celebration Cupcakes at the Jolly Holiday Bakery Cafe in Disneyland and the Fiddler, Fifer and Practical Cafe in Disney California Adventure. Jolly Holiday also will serve a special Pomegranate Silver Sparkler drink, topped with lemon-lime foam and garnished with silver flakes, while the Lucky Fortune Cookery in Disney California Adventure will offer an anniversary-themed Lucky Fortune Tea with mango, pineapple and passion fruit flavoring.

The highlights of the celebration will include the new Paint the Night parade, Disneyland Forever fireworks, and a new version of the World of Color show at Disney California Adventure. Disney this week released a promo video of Paint the Night rehearsals:

In addition, Disney's changing the land around Soarin' Over California into Grizzly Peak Airfield, and adding upgrades to the Matterhorn and Peter Pan rides in Disneyland, as well as installing a version of the Haunted Mansion's legendary Hatbox Ghost.

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Replies (2)

April 15, 2015 at 6:46 AM · Happy b-day, Disneyland!!! The start of the greatest theme park chain ever!!!!
April 16, 2015 at 12:35 PM · Agreed. Given that every resort Disney operates or licences uses the name Disneyland besides Orlando, I wonder what they would call a third U.S resort, or Disney World if it were built today. Disney World is by far the largest, and the name is become extremely well know, but it does seem odd from a branding perspective.

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