Ride Through This Year's Haunted Mansion Holiday at Disneyland
With the arrival of HalloweenTime and
Mickey's Halloween Party
at California's Disneyland, the Haunted Mansion Holiday has returned. Disney today released a time-lapse video of its culinary professionals assembling the 10-foot "house of cards" gingerbread replica of the Mansion facade that dominates the ballroom scene in the ride.
What you can't tell from the video is the overwhelming gingerbread aroma you will smell as your Doom Buggy turns the corner from the Seance into the Ballroom. Just imagine that as you watch our ride-through video of Haunted Mansion Holiday. Remember that this year features the addition of the Hatbox Ghost, which debuted at the regular Haunted Mansion last May.
Haunted Mansion Holiday remains through the Christmas season, which ends January 6, 2016 at the Disneyland Resort.
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Something I'dd like to know (accountant-wise...) about the Halloween makeovers, is (sorry, feasibility hooked professional deformily.. lol ) where is the hard prooven ROI from the operation?
Um, Herwig, did you just ask a question? I know there's a bit of a language barrier there, but I totally got lost trying to follow your thought process.
Herwig is assuming doom from the holiday makeovers. He is saying the holiday decorations are not helping to make the parks profitable because of costs. My counter argument is there's a reason that merchants call the holiday shopping season Black Friday. That's when they become profitable in a losing year.
Herwig, your ponderings are interesting, but are you really suggesting that Disney is not acting in its own financial interests? The present-day Disney must be one of the most successful businesses in history. I don't think it's a coincidence that Disneyland, a park with a relatively large base of annual pass-holders, choses to cater to that crowd by giving them reason to come back as the seasons change. When those people return over and over, Disneyland profits not by admission costs (beyond selling more annual passes) but by the purchase of food and merchandise. Walt Disney World, by contrast, has many less annual pass holders, so the need to get them in the gates on a regular basis is lower, hence no Halloween ride overlays.
I don't know if this actually gets a lot more people through the door but it's not like Disney is a losing baseball team, people are coming anyway. And it's a neat little extra thing for people to see that live local that would come out for it I'm sure. I wouldn't book a trip off of it specifically, I'd book a trip because it's in Disneyland and it's where I'd want to be.
Herwig Writes: "Any real ROI would consist in upping revenue from MORE attendance on those days ..."
Trust me, Disney is printing money with Haunted Mansion Holiday. And don't forget that the development cost is spread across both Anaheim and Tokyo, where the overlay also plays. TH nails it -- the overlay encourages ancillary revenue from merchandise sales, in addition to helping to drive attendance (and annual pass sales) for HalloweenTime and the Holiday Season.
To reiterate the points made above, Haunted Mansion Holiday helps sell Halloween Party tickets and is a major selling point in marketing materials during Halloween Time and the holiday season. And, well, it's very popular.
To all. I'm opening a real discussion here.
In my opinion, Haunted Mansion Holiday is still the best seasonal attraction ever created. In fact, I would say it is superior to the original version of the attraction. Seriously, except for first-time visitors I would absolutely suggest visiting during the October-December window if you can only go once per year just for this ride.
Interesting topic. The seasonal overlays of these parks is something that is truly impossible to directly measure the success (or ROI) of, and it is not limited to Halloween, but any events which don’t charge separate fees for. When it comes to Disney though, I don’t necessarily think that’s important. I attended Disneyland about 10 years ago during the Halloween period, and was amazed at the decorations, in particular the Haunted Mansion overlay. I still remember this, and the attention to detail is a contributing factor to me wanting to go back.
By the way, at Robert:
A very common misconception is that Disney Annual Passholders don't spend anything once they're in the park. That statement couldn't be further from the truth.
A very simple question I have is how come Walt Disney World's Magic Kingdom doesn't receive the same holiday overlay to their Haunted Mansion, Space Mountain and It's A Small World attractions as Disneyland does?
We were there last week, and I can assure you, the seasonal overlay is a SMASH. On Friday evening the stand-by line was 125 minutes. OVER TWO HOURS for Haunted Mansion, a ride with a continuous loading system. I still can't believe it.
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