Universal revolutionized the theme park industry in 2010 when it started serving Butterbeer in the original Wizarding World of Harry Potter, in Universal Orlando's Islands of Adventure theme park. Butterbeer allowed Universal to engage fans with taste, as well as the other four senses, when they entered the Wizarding World.
As a result, eating and drinking no longer provided a break from the themed experience, as it does in so many other theme park lands. In Universal's creation, the food and drink continued and extended that experience. Butterbeer has been such as big hit with fans that it inspired other parks to develop their own foam-topped flavored drinks in response. (Le Fou's Brew, anyone?) And that success has inspired Universal to keep cranking out new ways to sell fans the Butterbeer that they love.
In my Orange County Register column this week, I look at the six forms of Butterbeer that Universal now sells: cold, frozen, hot, ice cream, potted cream, and fudge. Only four of them are available at Universal Studios Hollywood at this time, but fans can find all six at the Universal Orlando Resort.
Be sure to click to the slideshow in my column to see photos of all six, along with my take on each. And, by the way, the Register is getting a new owner, so if you like reading my weekly column in the paper, be sure to retweet the embedded Twitter post below, to show your support for the column to the paper's new owners. Thanks for reading!
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