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Disneyland to get its own (sorta, kinda, temporary) Be Our Guest

February 14, 2017, 5:57 PM · Ever since it opened a few years back, Be Our Guest has been one of the more popular restaurants — and one of the toughest reservation "gets" — at the Walt Disney World Resort. So you'll forgive Disneyland fans for reading wistfully about the Beauty and the Beast-themed restaurant, wondering if maybe something like that might ever come to the west coast.

Well, now it will. At least for a limited time, in a limited way. Disney announced today that it will overlay the Village Haus Restaurant with a Beauty and the Beast theme to promote the upcoming Disney live-action film, much in the same spirit that Disneyland rethemed Tomorrowland Terrace as Galactic Grill for its Star Wars overlay of Tomorrowland.

The Village Haus won't become Be Our Guest, but the "Red Rose Taverne." Yet the overlay also will create multiple themed rooms within the Fantasyland restaurant, each depicting a different chapter from the story, just like at Be Our Guest. And Disneyland will adopt a new, "French taverne-inspired" menu, with signature beverages and a west coast version of the "Grey Stuff." So that makes this kinda a pop-up Be Our Guest, if you will. (At least, the quick-service lunch version.)

In addition to the restaurant overlay, Disneyland will bring Gaston into Fantasyland for meet and greets, add a Beauty and the Beast merchandise location next to the Red Rose Taverne, and add dipping sauces to the twists at Maurice's Treats in Fantasy Faire. (The Grey Stuff will be one of the dip options.)

The new film opens March 17, but Disney's hasn't announced the opening dates for any of these promotions, or how long they will last. Stay tuned.

Replies (9)

February 14, 2017 at 6:12 PM · So will CA get the alcohol as well?
February 14, 2017 at 8:56 PM · What are the two things Disney loves most? Selling food and selling merch. So it baffles the mind why two of WDW's biggest cash cows - Be Our Guest and Sci-Fi Dine-In Theater - haven't come west. I still can't understand why the Cars-themed version of the Sci-Fi was cut from the original Cars Land budget! Meanwhile we're on the second lackluster carnival ride in that huge chunk of land. It's especially stupid knowing how DCA needs more things for people to do and you don't give them something that'll take an hour out of their day? Paradise Garden Grill is a failure, so plop in a Midway-themed Be Our Guest in its spot. Every midway has a haunted house/castle attraction, so plop in a Beauty and the Beast "haunted" dark ride and put Be Our Guest on top! Or go put it over in the underused Vineyard area. Or, better yet, get rid of the stupid Golden Zephyr and Jumpin' Jellyfish and put it there! So so stupid!
February 14, 2017 at 10:28 PM · I guess the architecture of Village Haus is close to Belle's village, I wouldn't be surprised if this is a permanent replacement. Geppetto's toy shop was evicted for Rapunzel, then Anna and Elsa, so it doesn't surprise me that Beauty and the Beast will replace the Pinocchio restaurant. B&B will be popular again after the new live action movie, Pinocchio, while a classic, will be seen to be an aging franchise. But they should really do the full Be Our Guest restaurant, maybe where the Fantasyland Theater is.
February 14, 2017 at 11:54 PM · Sure...just one theme is the Italian Alps and the other is French countryside but hey, your average American won't know the difference.
February 15, 2017 at 8:58 AM · It's literally called "Fantasyland" so why quibble about how the fairy tale buildings aren't the exact perfect ones to fit every single attraction? It never was and doesn't need to be exacting--it's a fantastical take on whimsical stories, many with oral traditions that go back to multiple places around the world. Think this is another smart, fitting promotion for a film that's coming out. And think the Tangles and Frozen updates made sense, too, with the latter being doomed more by popularity than anything else.
February 15, 2017 at 9:53 AM · The Village Haus needs reserved seating or table service since it is usually busy and no seating is available except outside. This cross marketing will definitely make it more busy.
February 15, 2017 at 11:07 AM · Doesn't baffle me why DLR doesn't have them then you have to buy tickets to go to WDW because they have special things= even more money
February 15, 2017 at 12:39 PM · I thought I'd heard somewhere that after Pew-Pew land opens, there was discussion of bringing the Beauty and the Beast mini land currently going into Tokyo Disneyland into Disneyland. I want to say I heard it would go on the plot where the Fantasyland theater is now. Perhaps this is a test to see if the California audience is drawn to this IP. I've not dined at Be Our Guest, but I've experienced "Story time with Belle" and while for me once was enough, I will say it is a terrific experience with some amazing special effects.
Has anybody else heard this rumor or am I taking crazy pills?
February 20, 2017 at 10:07 AM · I'm very happy to hear about the promotional overlay at Village Haus - it's a cozy little restaurant, love the fireplaces. Hopefully, Beauty and the Beast will take over the Village Haus permanently. I'm all for updating, bringing life into the more dated, lifeless areas of DLR, and there are more than a few of them.

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