Theme Park Insider

Will one of these be the new name for Disney's Hollywood Studios?

August 26, 2017, 3:46 PM · Two years ago, Disney CEO Bob Iger told company shareholders that Disney would rename its Disney's Hollywood Studios theme park at the Walt Disney World Resort for the second time. But we haven't heard anytime from Disney about a name change since. Until, perhaps, this morning.

A Twitter user this morning posted what he said was a Disney Parks survey testing proposed new names for the park, which originally was known as the Disney-MGM Studios.

[Update: Just heard from a YouTuber who said he is the original source of the survey info. You can watch that video here.]

In addition to Disney's Hollywood Studios, the reported survey listed as possibilities:

But it did not include Disney Hollywood Adventure, which widely has been tipped to be the likely new name for the park. Swapping the word "Studios" for "Adventure" would reflect the shut-down of all media production at the park while providing a parallel branding element with Disneyland's second gate, Disney California Adventure, which shares the same front-gate design with DHS, modeled after Los Angeles' old Pan Pacific Auditorium.

Some Disney fans on Twitter have been mocking the proposed names, which include some real head-scratchers. Coincidentally, yesterday we'd just had a new thread on our Discussion Board asking people to suggest new names for the park.

Now, I don't have any reason to suspect that what was posted is not actually part of a Disney Parks survey. Theme parks survey a wild variety of topics all the time. But it would be interesting to see more context from the rest of this survey.

Is Disney surveying other names to other survey respondents? Were these names even the real subject of the survey, or just some diversion to prompt what Disney might hope to be more honest and thoughtful answers on something else later in the survey? (Survey designers pull some creative tricks to get people to stop censoring themselves and provide unguarded answers.) Or is this some Disney executive's angle to build a market research case for leaving the name as is, despite what Iger said two years ago?

Your guess is as good as anyone's, at this point. So... what do you think?

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Replies (44)

August 26, 2017 at 4:10 PM · Cinemagic is the best of an awful bunch. I would hope that this was a diversion, but to use this topic like that in the age of social media is pretty stupid. I'd love to hear some genuine alternatives. since it's clear this park doesn't have an overarching theme at the moment, it's actually a difficult task. There have been enough jokes now. Let's crowdsource a decent name!
August 26, 2017 at 4:11 PM · Agreed, those are universally bad, but Cinemagic is maybe the least bad.
August 26, 2017 at 5:29 PM · I try to be open minded when it comes to new names, paint schemes, and themes because god knows the first reaction on the Internet is to slam everything, but... man. This is... a bad list of names.
August 26, 2017 at 5:45 PM · I personally like Cinemagine. I think it pluses a cliched term (Cinemagic) and I think it applies to how the new park will feel with Star Wars and Toy Story.
August 26, 2017 at 6:33 PM · Who the f#@% gave the idea for Disney XL Park? It sounds like a name that would've been used for the 2000's era of Disney Park Brand naming. (I'm looking at you 2001 Disney's California Adventure...)
August 26, 2017 at 7:08 PM · Disney's Cinemagic Studios. Or leave it as is. I'm tired of remembering to call it MGM Studios or Hollywood Studios. Just pick a name and keep it!
August 27, 2017 at 2:39 AM · Not sure about this, all these names are awful!
August 27, 2017 at 4:40 AM · Without a doubt, an awful list. But could we have envisaged them dropping the MGM Studios name before? No. I see this as a complete rebranding of the park and it's good to move forward.
August 27, 2017 at 5:09 AM · It was the YouTube channel 'Mickey Views' who first broke this story. How about crediting the right person?
August 27, 2017 at 5:14 AM · Those have to be some kind of diversion questions; Kaleidoscope? Hyperia? XL?

"C'mon kids! We're going to Kaleidoscope!"

I can see, if all the rides and theming are going to be from Disney's intellectual property, that the title "Hollywood" doesn't make much sense (as Disney has never been based in the community of Hollywood), and "Disney's Burbank Adventure" really doesn't have a great ring to it either.

How about Disney Studio's Adventure? All the rides and properties in the park belong to Disney Studios (Twilight Zone and Aerosmith as exceptions), and it encompasses a name that people already associate to the park. By simply moving around an apostrophe and an "s", it becomes the adventures of the Disney Studio (and its subsidiary rights holdings).

"We're going to Disney Studio's today" as opposed to "We're going to Disney's Studio today".

Throw in the word "Adventure", and there you have it!

August 27, 2017 at 7:13 AM · Some of those are so bad that somebody should be fired for even putting them in there. Disney Beyond Park!?! I am sure my comments on that one would get me banned. Disney Hollywood Adventure is my favorite if the reports of the Galaxy's Edge reports are true that you become part of the story. That name fits with the experience and makes the most sense and is the least jarring from the old name. I am afraid that if you go too radical, it could make some less knowledgeable people think they shut the park down. Adventure is definitely my pick.
August 27, 2017 at 8:11 AM · I think Cinemagic is a simple, yet snappy name. It does describe what you will see.

Also, they might want to pick something that would be easy for non English Speakers to say or read. Cinemagic is an imaginary word so everybody would be on the same level reading it.

August 27, 2017 at 8:50 AM · Gosh, what a head scratcher. I guess Cinemagic is the best of the bunch but I'd go ahead and throw in Adventure - I don't know why, I guess it just sounds right, Disney Cinemagic Adventure Park.
August 27, 2017 at 8:55 AM · Disney's Amazing Imagination Adventure Park would fit the description. Or just use the acronym. DAIAP.
August 27, 2017 at 8:55 AM · I was honestly excited about a change name for the studios and Hollywood Adventure sounded great but this list is AWFUL! Cinemagic is the least bad but it is not great either...
August 27, 2017 at 8:59 AM · also, someone pointed out yesterday in a thread that "Cinemagine" sounds too much like "without imagination" or "without images" in Spanish ("sin imaginacion" or "sin imagenes") which is not good considering all the visitors from South America...
August 27, 2017 at 10:07 AM · Maybe they should just drop the Studios and just call it Disney's Hollywood. The parks "Main Street" and other aspects of the park are still going to be about Hollywood. With Star Wars and Toy Story, the theme of the park will be Disney and Hollywood. There's also Hollywoodland, which has been mentioned on here before. All the options above are terrible except maybe Disney Legends. I'm still hoping they make a sequel to the Great Movie Ride somewhwere in the park someday. It's too good of a concept not to at least inspire another similar attraction, as great as the the new Mickey ride sounds.
August 27, 2017 at 10:56 AM · Call it "The One With Star Wars Land In It" and it's what the general public will call it.
Every Disney park starts to become more and more generic with it's movie franchises thrown in everywhere. It's not a bad thing. There is a reason MK is the most popular park. Make all parks as generic as that theme and give it a lot of love and attention attractions wise and the guests will come.
August 27, 2017 at 11:10 AM · oh also, Hyperia sounds like histeria to me... no no no!
August 27, 2017 at 11:15 AM · @Anthony Murphy you are right! It is a great word for non English speakers. It actually sounds a little like Spanish to me, we call the movie theatres "cines" in Spanish and "magia" is very close to "magic". The more I think about it, the more I like it!
August 27, 2017 at 11:14 AM · @Robert I really wish we could like comments here... has it been suggested or discussed before?
August 27, 2017 at 11:24 AM · "Hey we're going to Disney. Which park? The one that always construction in it."
August 27, 2017 at 1:05 PM · Walt Disney Studios, keep it simple stupid. Afterall it was his imagination that started all this.
August 27, 2017 at 1:38 PM · I think you should go with Disney Studios Adventure !!!!
August 27, 2017 at 3:22 PM · Terrible!

They could steal from Universal again: Disney Studios Escape.

August 27, 2017 at 6:31 PM · Cecilia, you might be onto something with "No Magic" translation of Cinemagic.

How about Disney's Magic Studios?

August 27, 2017 at 8:05 PM · Disney needs to be smart with the secondary park nomenclature. The studios park includes Paris and loosely California Adventure. Each park needs an easily identifiable name and be somewhat related with similar attractions. The Hollywood sections are scaled back at DHS and will disappear entirely at DCA. Paris has yet to get a major upgrade, but maybe soon. Seems like they are Adventure Parks. They need to add another word in front of Adventure.
August 27, 2017 at 9:07 PM · @Anthony I think the main reason for the change is the word "Studios" because they don't have Studios anymore... also, Cinemagic is ok, Cinemagine is the one that sounds bad in Spanish... Cinemagic is growing on me actually, I think it does fit the theme of the park, I with they left the Sorcerer's hat somewhere now because I think it would fit much better with that name!
August 27, 2017 at 9:54 PM · Cinemagic isn't bad, especially if they were to make it Cinemagic Adventure rather than just Cinemagic park. The others, however, range from bad to disgraceful. Except possibly Storyverse, none of them really fit the park at all.

One thing that appears to be clear is Disney wants to move away from both the "Hollywood" and "Studios" parts of the name, hence why Hollywood Adventure, (blank) Studios, or anything similar are not present. Honestly, it makes a lot more sense to completely discard the old name rather than just replacing part of it, especially since very little of the original park remains.

August 28, 2017 at 2:30 AM · With the vision and investment centred around fully immersive lands as opposed to individual attractions - Disney's WonderWorlds Park.
August 28, 2017 at 5:04 AM · Disney's Acquisition Park
August 28, 2017 at 5:38 AM · I hope there is a tie in with Cinnabun... mmm icing.
August 28, 2017 at 7:28 AM · "Disney Beyond," "Disney XL," "Disney Kaleidoscope." Sounds like Disney is looking for a blank check that allows them to implement whatever IP they want, without breaking the "theme" of the park. :^)
August 28, 2017 at 7:52 AM · FWIW, that screen shot isn't anything like the normal survey system that Disney uses - it'd be a bullet list, not boxes. This really feels like a hoax, particularly with some of those "choices."
August 28, 2017 at 8:43 AM · I don't like any of them. If they aren't going to focus on Hollywood Studios then just dump any reference to movies. Magic Kingdom COULD be called Cine-something because of all the movies made in Hollywood that are featured there. Therefore, I say abandon it completely. With Islands of Adventure down the road, I think they should steer clear of "Adventure" in the name. Considering you visit the Star Wars universe, visit a place where you are the size of a toy, visit Hollywood, visit Mickey's world and the Twilight Zone, I like Magic Journeys Park. It has the Magic repeated like "Kingdom" is repeated for Animal Kingdom and has some significance to those who remember the 3D movie.
August 28, 2017 at 9:11 AM · What about Disney's HollyWorld Adventure?
August 28, 2017 at 11:22 AM · Hollywood Adventure is fine, though my personal fanboy choice is "Movie Kingdom." But either way, DHS is clearly becoming Disney's Universal Alternative, just as it was when it opened. Exciting times in Orlando, no matter what the name is!
August 28, 2017 at 11:46 AM · I've figured it out...

DEADPOOL Park

Perfect!

Start printing the brochures.

August 28, 2017 at 2:46 PM · How about Disney's Movieland Park? We could nickname it as the DuMP or is that too today of a name? A similar name could be Disney Studios' MovieLands.
August 28, 2017 at 6:14 PM · Honestly, I don't think it should come as any surprise that Disney is struggling to come up with a good name. This park consists of three different sections with three different themes that have absolutely nothing to do with each other.

One is themed to Star Wars. The other Toy Story. And the other regular Hollywood. These themes are about as different as you can get. And somehow they're all supposed to exist in the same park.

Seriously, what do you even call a park with that kind of concept?!

I know Magic Kingdom has extremely different themes trying to coexist within the same park as well, but there's two reasons why they were able to get away with that.

Reason #1: the whole idea of the park is that it's the magical world where all the Disney characters live. So these four distinct themes were specifically chosen so that each Disney property has a place where it could fit in. So this way, you could be flying through Neverland with Peter Pan and fighting Zurg with Buzz Lightyear in the same park. And it wouldn't seem mismatched at all!

Unfortunately for Disney's Hollywood Studios/Hollywood Adventure/Cinemagic/Cinemagine/Storyverse/Hyperia/Kaleidoscope Park/Deadpool Park, since it's part of the same resort as MK, it can't use that same excuse. Otherwise it'll just seem like a much smaller version of MK. In fact, now that I think about it, this park really just feels like MK's table scraps. Like these were all ideas that that the imagineers really wanted to do but MK just didn't have the space. So unless the imagineers can come up with a better way of tying all these themes together, the park's gonna lose it's distinct identity, and thus will be much harder to market. Right down to simply finding a name!

I know that DHS has always been far from perfect. But at the very least it had one big unifying theme and stuck to it. The name was a perfect description of the park:

Disney's Hollywood Studios.

The entire park was themed to be like a real movie studio. It featured attractions that showed how Hollywood films were made, while other attractions actually put you into those movies themselves. But of course, it was all done with a little Disney twist to it.

To be fair, it did feel a little too similar to Universal Studios. And yes, it's most likely that Disney and Eisner probably stole that idea from them. But let's be honest; Universal has probably ripped off more things from Disney than vice versa. Hell, where do you think Universal got the idea of building a theme park in the first place?

But regardless if it was a rip-off or not, DHS still had enough of that Disney touch to still make it feel very distinct from Universal. But not too much to also make it feel very distinct from all the other WDW parks. Again, even though it always had a truckload of problems, it was still it's own unique thing.

I guess you could argue they're still keeping the whole movie theme, but that leads me to reason #2 of why MK works:

They don't put too much focus on one individual franchise.

Fantasyland isn't entirely focused on Little Mermaid or Snow White. Adventureland isn't entirely focused on Lion King or Pirates of the Carribean (though I wouldn't be surprised if they actually considered that at one point).Because of this, tons more other Disney properties have their own space. And there's also space for original attractions as well (Haunted Mansion, Space Mountain etc).

Now don't get me wrong. I am a huge Star Wars geek. But if Disney got drunk off of Frozen's popularity, then they are getting absolutely wasted off of Star Wars's. On my last visit, I couldn't believe how much Star Wars completely dominated the park. It felt like no matter what corner of the park you were in, there was something related to Star Wars going on. It was crazy!

But even when their complete over-obsession with Star Wars inevitably dies down, there's still the fact that it has it's own section taking up about half of the park. As impressive as the Wizarding World is, Universal knew to keep enough space for other franchises. Thus keeping the movie theme as a whole intact. Quite frankly, I feel Disney's Still-Not-Yet-Named Park will not represent enough franchises for it to be considered a full-on "movie park." Especially now that The Great Movie Ride's gone.

Plus, how cool would it be if the amount of franchises in Deadpool Park (yep, I'm just gonna keep calling it that for now) wasn't just limited to one land with Star Wars, one mini-land with Toy Story, one ride for Twilight Zone, and one ride for Mickey Mouse? What if we could fit other franchises as well? Maybe we could have finally had East Coast versions of Indiana Jones Adventure or Radiator Springs Racers! Maybe we could have an awesome Gaurdians of the Galaxy ride without putting it in a weird place like Future World but also without having to get rid of Tower of Terror!

Best of all, we could actually settle down on names like Disney's Cinemagic or Disney's MovieWorld!

Now, I'm not saying that these new attractions for Deadpool Park are gonna be bad or anything. Even though I think people have been giving WDW too much crap, it is nice to see them building big E-tickets again. I'm especially intrigued by the new Mickey Mouse ride! It just really bugs me how inconsistent the theming will be. Even at their lowest point, WDW has always been very meticulous about consistency with it's theming. Have they ever been 100% perfect on this? Of course not. But they were always pretty damn close! So it physically hurts me to see them throwing all that out the window just so that they can push out new stuff faster in order to please a bunch of internet trolls who won't leave them alone. They're so desperate to push out new stuff, that they put a Fantasyland ride in World Showcase and they're gonna put a Tomorrowland ride in Future World.

I'm sorry everyone. I really didn't mean for this to evolve into a full-on tangent, but I guess I just needed to let it out of my system.

August 29, 2017 at 8:46 AM · Those are horrific names.
August 29, 2017 at 10:47 AM · Cinemagic isn't bad. Cinemagine is interesting, but I think people would misprounounce it a lot. The rest are awful.
August 29, 2017 at 10:48 AM · There's already something called "Cinemagique". I think it's too similar.

Can someone get a screenshot or a cell phone photo of this list to confirm it's actually real? Because the names are terrible.

Also, why change it to "Disney" from "Disney's"?

I think it's a ruse.

Disney's Hollywood Adventure is still hands-down the best name, and I hope they go with something like that.

August 29, 2017 at 2:39 PM · HollyWorld sounds too religious to me...

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