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Universal announces new mazes for Halloween Horror Nights

August 28, 2017, 10:51 AM · Have you been wondering what that Halloween Horror Nights maze is you've been watching rise in the Jurassic Park River Adventure queue at Universal Studios Hollywood?

The brick house facade doesn't look like any of the iconic sights from the popular horror franchises that Universal Studios Hollywood typically selects for its annual after-hours Halloween event. And that's been fueling quiet a bit of speculation among fans. Is it an original IP? Or a ruse?

Well, Universal revealed the answer today — and it's neither of those. But there is a good reason why fans have not recognized the facade. Because it is from a movie that has not yet been released.

"Insidious: Beyond the Further” is inspired the upcoming "Insidious: Chapter 4," which drops in January. From Universal's press release:

The creepy new maze will delve deep into brilliant parapsychologist Dr. Elise Rainier’s past, starting with a childhood in which her paranormal abilities emerged…until her mother’s untimely death by a demonic entity. Troubled by a lifetime of evil supernatural spirits trapped in the Further—a vacuous netherworld caught between the living and the dead—Dr. Rainier will take guests on an unsettling journey back in time through a portal into the Further…to defy the most depraved and intimidating beings that have tormented her since the 1950s.

The maze will include references from all four Insidious films. Here's the hype video:

Update: Aug 29. Universal announced this morning "The Horrors of Blumhouse" maze for Halloween Horror Nights at Universal Orlando and Universal Studios Florida. The Hollywood maze will feature Blumhouse Productions films The Purge, Sinister, and Happy Death Day, while the Orlando version will feature Insidious, Sinister, and The Purge. Here's the new hype video:

Halloween Horror Nights opens Friday, September 15. In Hollywood, in addition to Insidious and Blumhouse, the returning Jabbawockeez dance show, Terror Tram, and The Walking Dead Attraction, HHN this year will feature houses based on American Horror Story: Roanoke, The Shining, Ash vs Evil Dead, Saw: The Games of Jigsaw, and the Titans of Terror: Leatherface, Jason Voorhees, and Freddy Krueger.

Replies (6)

August 28, 2017 at 5:12 PM · Saw a pre-screening of Insidius 4 last week. Very scary!
August 29, 2017 at 12:24 PM · With the franchises of Paranormal Activity, The Purge, Insidious and Sinister netting Blumhouse a 3000% profit they must be the most profitable company in America. A great addition to HHN27!

Probably the last of the IPs but a line-up of AHS, The Shining, Ash v Evil Dead, SAW and Blumhouse is a fantastic quintet. Add the return of Academy of Villains and we could be experiencing the best HHN ever.

August 29, 2017 at 12:53 PM · Blumhouse is profitable because Jason Blum is a ruthless business man. He forces those making movies under his label to do so on shoestring budgets and give up traditional point-based back-end contracts. M. Night Shyamalan was able to find success with the Blumhouse model (The Visit and Split) because he had no other choice after repeated big-budget failures, and was actually given a $5 million budget for Split when Blumhouse had never financed more than $1 million. I admire what Blumhouse has been able to accomplish, and in the way they've made Hollywood re calibrate the way smaller movies are made. However, there are many who have great disdain for the way Blumhouse operates and how talent is frequently exploited under the label.

I'm interested to see how the HHN designers transition between the different universes. Insidious has a very different feel from Sinister, which is very different from the Purge. Trying to incorporate all of these franchises into a single house may be tricky. I'm not sure why The Purge needs to be in a maze when it works so perfectly as a scare zone. I just saw IT last night, and was lamenting that WB produced the Stephen King adaptation. IT would have been PERFECT for HHN, and is now one of my favorite modern horror movies.

August 29, 2017 at 1:09 PM · I agree Russell with your comments on The Purge. As the opening and Scarezone in 2014 it made the Event, especially the countdown to the gates opening with the siren bellowing. Very memorable! I didn't think the House worked the following year and was very lame by comparison. Insidious, on the other hand, was the most intense and my favourite.

IT is released in the UK on 8th September.

August 29, 2017 at 1:11 PM · IT comes out in the US on the same date, but I got to see a preview screening of the movie last night. I can attest that the movie is incredible. It's a bit of a throwback while still appealing to modern audiences.
August 29, 2017 at 2:14 PM · You have sufficiently whetted my appetite.

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