It seems that Hard Rock Corporation also wants nothing to do with the company set to buy the park. They've petitioned the courts to block the sale because they don't want their license transferred to the company who is buying the park, however their position is this...quote from the Sun Times.
"Hard Rock Cafe International, however, is "willing to discuss the possibility of entering into a new license agreement and memorabilia lease with a buyer that it believes is a suitable operator and owner of the Park," court documents state."
That means that Hard Rock isn't interesting in doing business with FPI MB Entertainment, but is interested in "other parties". All I'm saying is that it's pretty uncanny timing. A company called Coastal Entertainment is formed less than a week ago (in the state where the bankruptcy hearing is taking place) and on Monday, both they and Hard Rock Corporation file objections to the sale. Call me crazy, and I guess I could just be seeing things...
In any event, I'm glad that someone is stepping up to the plate and buying this place. If they really know what they are doing, they will reap a golden harvest in the future.
And Cedar Point has 100 years' worth of goodwill built up in the Cleveland market, as well as the world's best collection of roller coasters. Yet even with that going for it, the park's attendance over the past few years has seen it slipping down this list.
Hard Rock is an internationally known brand. Unfortunately, it is also an older-skewing brand, and a dying brand. Obviously, the brand was not enough for the park to overcome its management and marketing problems in year one.
Still, I fear that the park might have no future without a brand and the creative vision that comes with it. A new, generic, seasonal amusement park in the U.S. will not attract more than 1.5 million visitors a year. And that's best-case scenario, assuming affordable pricing and aggressive promotion.
This park needs a brand, if not Hard Rock, then something. It needs a creative vision. Otherwise, this park is destined to be, at best, a local amusement, sparsely attended and not worthy of national attention.
Think about this...they bought this place for 25 million free of liens. That's a yard sale price, and if they are mindful of operating costs, they could have a bad year and still break even or come out ahead depending on the financing. Because they got it for so cheap and because it's still brand new and needs next to nothing to open the doors, they also could have the ability to absolutely pour money into expansion and improvement. It all depends on the company and it's intentions.
I would love to see them continue the course of building a theme park, and I think that they should do that, but they could just as easily go the route of amusement park. Not a popular thing to do on this site, but not necessarily a bad idea as long as they focus on quality attractions. I'll take a good amusement park over no park anyday.
My biggest question at this point is whether or not TPI MB will be able to keep the licensing deals with Led Zepplin, The Eagles, and The Moody Blues to keep their names on their signature rides.
My next biggest question is where do I apply for a job with the park?