Good old Marty Sklar (the soon-to-be retired international ambassador for Walt Disney Imagineering) couldn't have said it any better.
Kudos to Thinkwell Design. Those folks just get it. They really do.
Trouble is, though, some do-gooder, turn-coat vampire is trying to keep you away from the girls, so you have to fight him off with your handheld IR beam gun.
This will be replacing Stitch's Great Escape at the Magic Kingdom for the 40th anniversary in 2011. You heard it here first.
(And, yes, I am totally kidding.)
I Respond: And baseball.
Don't discount "niche" or polarizing brands when it comes to theme park or "out-of-home" entertainment. The example I always point to is "Waterworld". One of the most critically lambasted films ever, parodied and ridiculed before, during, and after its theatrical release, considered a giant flop -- and yet it's one of the best stunt shows ever created.
One man's trash, as they say. Diamonds in the rough. :)
More importantly, we don't always have the choice in what brands or intellectual properties are used in themed entertainment -- often it's the brand holders who bring these ideas (and money) to be developed. If we *really* think that a brand doesn't have potential, we'll of course offer alternatives -- but this industry is also about keeping an open mind and seeing possibilities.