I sent those "Jaws" links to bunch of people, but I wouldn't bother passing JealousPenguin along to anyone. Maybe I missed the good ones, but I thought the jokes just weren't that funny. And the promotion doesn't exude the love and enthusiasm for the attraction that the Jaws video did. (Plus the site's up and down and the Flash app choked by browser whenever I tried to vote on a joke.)
Busch long ago proved itself a master of unconventional marketing techniques (though for its beer brands, instead of the theme parks). But this one... just isn't very fresh. Burger King's battling chickens were more fun, and how long ago was that now?
OK... I'll admit the line about "Shamu" really being a penguin with a thyroid problem was pretty good.
Outside of that... I wonder if any of the big pharmaceutical firms would be willing to come up with a vaccine for this particular type of "viral" plague?
Sorry, Sea World. You're trying too hard.