Mickey was a supporting Character in Kingdom Hearts games and Mickey Mouse Clubhouse and House of Mouse was popular.
I think another thing to remember is some consider Mickey the alter ego of Walt, who was the creator and head of Disney. It always gives me a smile when I see him on my paycheck. A big company represented by a mouse? I love it!
Yeah, I am a little bias, but I disagree that Mickey has gone down some crazy road. He is here and better than ever! I also do not want to see him be too naughty. I really don't think he was ever a Bart Simpson.
Interesting Article though!
One of the reasons that I love the Universal parks is the delicious snark that the parks' attractions sometimes offer, a fun, rebellious spirit that's missing from the Disney parks. (Like that's incompatible with "magic" somehow. Sigh.) I also like what Busch has done with the Shamu character on Twitter, as it evokes that same spirit.
Disney did it first, though, with Mickey. And I would love, love, love to see Disney recapture *that* magic!