Published: November 18, 2009 at 5:18 AMThis is a GREAT book. It's a challenging read as it is more of a text book than a history -- filled with anecdotes. And it's title belies the content as it covers a variety of theme park operators (not just Disney).
When we post at TPI we all (myself included) get bombastic and cavalier when we discuss how a theme park company invests its money. Here the author introduces the processes that are used to evaluate the prospects and success of an attraction.