I would care, but it seems like nobody in the company had any passion for this project. Seemed too much like nothing more than an investment.
But as an entire park in a seasonal tourist area?
Not a chance.
But too many people were involved with the project, representing too many constituencies. So, from where I sit, it looks like so much energy went into keeping those folks working together that there wasn't enough left over to devote to marketing to and serving the park's potential customers.
In the end, HRP/FSMP might go down with the industry's highest-ever ratio of billable legal hours to actual paying guests.
I think a lot of struggling parks should look into going back to using tickets. Having no gate admission or a very low one, and charging people for only what they ride. If you charge $80 a day and your park is full, then fine. But if your attendance is way down, wouldn't it be better to get people into your shops and restaurants that wouldn't be there if they had to pay the 80 bucks? I was in SC during the first year of this park. I had some money, but not enough to drop on admission. I would have loved to come in and walk around, have a meal, maybe pay to ride a couple of rides.
I'll throw in a couple hundred, if there are no takers. You in?
The problem was that both of the previous ownership groups didn't have great expertise in running a major tourist attraction nor did they understand the Myrtle Beach market.
I firmly believe that this park can succeed under the right leadership and with an owner who is willing to invest capital to expand and hire the right staff. I would love to see a family owned company with an established track record (I'm looking at you Herschends) come in to save the park.
I have a nice pic of the Led Zeppelin ride as one of my rotating backgrounds and a friend from SC who had been to Myrtle Beach at least 3 times since the park was there says:
him: "that looks like a cool ride, where is that at" Me: "It's in Myrtle Beach at HRP/FMP"him: "There's a park in Myrtle Beach?"
marketing fail if you ask me.
It's a real shame....a real shame, that such a beautiful park with endless potential has had such poor management. All it needed was a capable leader and some money. I'll say it again. It's a real shame.
Just some thoughts though.