Published: April 28, 2010 at 7:19 PMMystery Lodge (which is, incidentally, the best show anywhere) is an odd example for the difference between a theme park attraction and an expo attraction, because it is extremely similar to Spirit Lodge, which Bob did for Expo '86. That show was the talk of the Expo.
Published: April 29, 2010 at 2:11 PMFor the reported $20 million it's getting for this gig, BRC better shoot for the moon. That's a hefty sum for an eight-minute feature, minor videos, and handheld navigation systems.
Shanghai has a 4G wireless infrastructure. Why not put it to use? Wouldn't it be easier -- considering that (I read) 50,000 visitors will mob the US Pavilion each day for six months -- to have people use their own cellphones as interactive devices rather than give out and collect expensive handhelds that are sure to be damaged and lost?
Since we're into telling stories, what's the ultimate takeaway for the Chinese and world visitors? What will they remember most about the United States? I didn't get that. Thank you.
Published: April 30, 2010 at 7:14 PMGreat interview.