As for the actual question... I-See, I-C, I have no idea.
Or Eye Wok?
Now as for the name, how about INTERNATIONAL PLAZA or MERLIN'S LANDING.
Sadly, from what's been presented I can tell you that once it opens the reaction coming from my wife and I as we drive off to Universal will be.."Oh, that's the new ferris wheel thingy they built like in London. I was wondering where exactly it was going to be. Want to stop and take a look. Nah, I want to get on Harry Potter. Maybe another time if we run out of things to do."
The whole project, to me, rings of tourist trap and nothing else.
Sooooo, can Disney then sue them all for copying Downtown Disney? LOL
Perhaps the Eyesore of I4? (I know its already taken!)
As for this being a 'tourist trap' isn't that what Orlando is? Lets face it it, there wouldn't much there if it wasn't for the tourists..
Thus, if I were Merlin I'd name the place "Sit & Walk."
Christopher Walk S and Christopher Walk N