"Eisner and Lucas relations were supposedly as bad as possible and we had to wait for the end of the Eisner's era and better relations between Lucas Film and Disney new CEO to have the project on the road again."
Iger can go far with Star Wars. So much has happened that Star Wars is merely a line item after the acquisition of Pixar and Marvel.
Now I will grant you that at least Disney is well trained in he art of netting young viewers and will probably only help the franchise with its vast marketing machine. I don't think that Lucas was hemorrhaging fans, but rather the fans that are coming on aren't at the age/point of being masters of their fan destiny and therefore are as well represented.
Doesn't it change the business model for let's say a 250 million dollar expansion(estimate) for a DHS if now instead paying 10 percent(guess) of your revenue to an outside company its now kept in house.
The rumors about a Cars Land in the Studios Park may be supplanted with rumors about a Star Wars Land. It really makes sense to consider such a possibility.
Look at how quickly they considered Avatar in Animal Kingdom. All they have to do is turn on a dime. The outlook changes immediately.
It will take a few years to see the finished product, but Star Wars Land is coming, mark my words.
(Programming note: the Clone Wars TV series - which is pretty darn good - will move from Cartoon Network to Disney XD for its fifth season).
Fair to say I'm not impressed and judging from the fact that Disney wasn't impressed with the lack of exitement of the reception of the Star Wars 2.0 ride by guests I don't think they are in a hurry to build something soon.That doesn't mean I don't want them to build a awesome Star Wars land or whole park if it's going to be done the right way.
O T, source please? If your talking about wait times, they're low because it's a high capacity ride, but it's very well recieved like Mr. Rao said.
The problem with Disney, in Orlando at least, is that they don't actually capitalize on that intellectual property.
When they're ready to do some serious investment and create 21st century ride experiences and themed lands like they've done in Anaheim and Tokyo, they've got incredible source material to choose from.
I went to Disney World for the first time in eight years last years and was so excited to see what was new and changed. The answer: very little, and much not for the better.
My biggest disappointment was Pixar Place. Coming off the high of Toy Story 3, I wanted so badly to see at least a street with theming and merchandise. There was a stand in front a brick wall, and a 90-minute wait for a Wii game with an incredible queue.
Star Tours 2 wasn't open as of yet, but I hear that's pretty good. Maybe it can be an anchor for a well-developed Star Wars land with awesome rides, not just awesome queues.
Now, instead of Avatar, maybe they can build Endor in Animal Kingdom, and...
OK, that would still stink.
Off topic a bit, but can the first thing Disney do as the new SW owners be to release the original trilogy in ORIGINAL form, hopefully on blu-ray? It would be really great to be able to own those on something other than worn out VHS.
Now that the supposed issues of Lucas's ego and/or his desire to cut his ex-wife out of the SW profits are now moot, this should be a no-brainer on the part of Disney.
That point is not forgotten by Disney. Disney as a whole wasn't in need of another franchise to bolster income or generate revenue or new creative outlets. They already have a stable of great characters, tv series, movies, toys, etc. So what is the one area that Disney needed to gain a competitive advantage in...theme parks. Universal is putting the pressure on and Disney is trying to figure out how to respond.
Let's be clear about what movies mean...marketing opportunities. For what purpose? To sell products and to an extend experiences. Movies are limited in time as they eventually leave the theater and fall behind new releases in the dvd/blu-ray space. However, theme park attractions last 20 years or more drawing even more people to experience them time and time again with each visit including hotel, food, and souvenir purchases.
I am not saying Disney is or is not building a Star Wars land, but that to assume we won't see anything beyond character meet and greets or a new attraction in Asia is borderline absurd and I mean that as respectfully as possible.
This transaction didn't happen overnight. Disney has been working on plans for how they would implement and integrate this franchise across all of their entertainment platforms for some time. There have been things in the works for a while I am sure.
Having managed acquisitions before and being part of the due diligence processes leading up to them. They take a long time and all along the way the acquiring company is building their business and marketing plan for the new location or division. Thus why Disney was prepared to make an announcement about a new movie so quickly.
This is only the beginning....