They should use this technology at gas stations too. It could be called speedpass.
I Respond: Why are these conditions mutually exclusive? Why can't the experience combine reactionary technology to suit the interests of individuals and (AT THE SAME TIME) provides "the infusion of new things, of someone else's vision about what a movie can be or a great meal?"
I would, however, be concerned at the reliability of the technology, and guests' reaction to it. Will people take offense to an integration of personal information. I know that while I notice that most websites tailor advertising based on what I look at on the internet, I know some people that get annoyed that advertisers know that they've looked at something and advertise those products/services to them on other websites. It's a fine line with this type of technology, and I think Disney is walking right up to it where some feathers may get ruffled over this. I also worry about the reliability of the technology and the volume of interactive elements within Pandora. The interactive queue elements within attractions like Haunted Mansion, Space Monutain, Indiana Jones and the Temple of the Forbidden Eye, and others work because you have a captive yet contantly progressing and changing audience. What happens if these elements are just out in the open as part of the landscape or themed elements along the land's paths? Will you have lines of people waiting for a chance to interact with the element?
I think about the Agent P Adventure in EPCOT or Sorcerers of the Magic Kingdom, and how those systems work. They are pretty neat activities, but they work because only a small subset of the guests are participating. In EPCOT they only have so many phones, while in MK, guests seem to be pretty orderly and form lines when it's necessary to interact with the elements. In some cases CMs are there to keep the lines moving in an orderly fashion. However, what happens when every guest can walk up to a plant and have it glow or move? You're going to either get lines of people for these little elements or you're going to get a bunch of kids hogging them and ultimately breaking them. If these things are widespread and relatively innocuous, it would probably work, but I'm curious to see how these type of interactive elements will be integrated into a theme park land, and how they will stand up to constant use. Will there need to be CMs scattered through Pandora just to make sure these things are working and are not abused and that guests take turns?
Anonymous dude replies: It has been my experience that in themed entertainment, the audience by and large has no idea what it wants. It is up to the show business to provide the audience with the escape that they desire.
If an audience does have specific ideas about what they want, it may fly directly in contrast to what was intended in a themed environment that otherwise is executed with 100% precision. Once you bring the audience in, you really have opened "Pandora's Box," so to speak.
We are not quite there yet in technology. And even if we reach such milestones, it is too easy to exploit them and everyone will expect the results to be the same and easily get bored with them same old same old.
The IP gets people through the door because everyone is already familiar with the storyline and the characters and people generally want to experience the high in repetition. To personalize such experience, when it is already personalized in their mind, is offering something else.
Suppose you dream of a prince, a la Snow White. You want to experience Snow White while she pines for the prince (the movie experience). What if you turn it around and you become Snow White and you see the price and you tell him how you feel. That is the a new can of worms... and people didn't that was the narrative of Snow White's perspective in the original dark ride.
Take Pirates. It is too easy to make certain things happen in the landscape. If everyone sees it, it is your rendition of what you expect. There could be a multiple expectations when you're in the boat. How to personalize it so you see what you want to see and everyone else sees what they want.
At minimum, they might just do the equivalent of a wink. "Hello, welcome. We love you (your name). Come on back." Maybe do the hard thing. "Turtle Talk, The Ride" perhaps.