Harry Potter theme'd hotel would be a great idea!
The word is that the hotel is going to be a pyramid, kind of like a mini Luxor in Vegas, and while it will be owned and operated by Loews and Universal, it cannot hold the Loews name because of branding issues. (Loews hotels have to be at least 4-diamond, and are all upper-upscale, so it can't be called Loews and be sold as a budget hotel.)
It is supposed to be built next to the Royal Pacific on that little tract of land that stretches towards Adventure Way, and may share facilities with the Royal Pacific.
Ha ha Erik, Joking...