Sometimes he contradicts himself and I was hoping Robert would have asked about that but I'm sure you didn't notice at the time and Tony is so talkative you just don't want to stop him. He explains why known ip is so important and always is needed but Efteling and amazing Disney rides like the original Journey into Imagination didn't need them and created actually new ip's (and merchandising). Anyway I wish you picked his brain on that one a bit.
It also got me thinking. From day 1 Disney was always about cross promotion, but unlike today, it didn't feel like it back then. Now ABC, the movies and parks all seem to promote the next best thing but doesn't step back to celebrate what it's got resulting in the feeling you are walking in a big commercial. I see banners and characters of Frozen before the movie arrives in the parks. The artwork in the studio is a great fit but all the other stuff is to early and takes away from the other offerings.I was also wondering what Tony meant by: "I think that people have learned from Disney that in the end you don't win by going cheap..." Does he means the poor performing second parks the Disney company constructed of offerings like the Jack Sperrow Experience or that other parks try to copy Disney on the cheap?
Thanks again for an amazing interview and I hope a lot will follow in the future, thanks.
Tony Baxter is just a brilliant man. He, more than anyone else I have ever heard interviewed regarding theme parks, just "gets it". I especially loved his comment, "I think there's a big difference between amusement parks, theme parks, and then storytelling, Disney-style parks." I have never really thought of there being three distinct types of parks, but he is spot on with that statement.
I am now sadder than ever that Mr. Baxter is not the one guiding the ship when it comes to Disney Imagineering. Sure, Mr. Lasseter is vibrant and exciting, and has produced some great stuff, and would probably be a fine Bob Iger replacement, but as Mr. Baxter explained with Luigi's Flying Tires, Mr. Lasseter sometimes becomes too wrapped up in the now, rather than thinking about the impact an attraction will have over the long haul.
Wow... Tony Baxter is the man. If I ever had the wherewithal to open up my own theme park, he would be my first hire.
And as a side note, Luigi's Flying Tires was mostly a walk on during my September visit and I still thought it "blew".
Who is Captain EO and why do they still have that dated attraction open?
I wish that Tony Baxter could had trained an apprentice to help move Disney into the future. Universal gets it.
That doesn't mean I don't have my criticisms, I do, especially in regards to the mess that EPCOT's Future World has become.