Published: January 25, 2014 at 6:28 PM

As you can see, this movie franchise offers almost endless possibilities for merchandise. Star Wars is another one that is perfect for this type of thing, although more action figure based. Avatar.... not so much.

Just saw the commercial on the (ahem) Disney Channel for Universal Diagon Alley "Coming Summer 2014".

grant crawford

Published: January 25, 2014 at 10:59 PM

This all sounds awesome. Such a good franchise for merchandise and kudos to Universal for giving it the effort it deserves.

The bar has been set Disney! If you want to consider yourself the benchmark, you can no longer rest on your laurels.

Annette Forrest

Published: January 25, 2014 at 11:52 PM

Oh, Kristy Joy! This column was wonderful. I have been wondering about this kind of information. I am so thrilled that Universal is raising the bar by creating all of these great, unique things from the Potter world. I hope they continue to do so.

I love Disney, but I have to say that Disney has been run by fools for so long. The Disney merchandise is just junk these days. They really miss out by having every store full of the same lousy, generic garbage. I remember being a kid and my parents took me to both Disneyland and WDW a few years apart and every store seemed to have only stuff that made sense in that land and everything was unique to either California or Florida. Now, everything is the same junk that you can get at the Disney Store or in Wal-Mart. It used to be that if you bought a souvenir in the parks it was something so unusual and unique that no one back home would have it unless they went to the park and got one. But now Disney just sells the same ugly tee shirts and cheap plastic junk online or in the parks or wherever. I have not bought any Disney products in probably three or four years, because we've seen everything they have for sale and think it's just too cheap looking.

I bet when we visit Diagon Alley that I'll end up spending quite a bit if the merchandise is this cool. I bet most of those purchases will be of the candies and the Weasley's products. These will make great presents for people back home. I actually think I might save up and do all our Christmas shopping at Universal on Harry Potter products. We're planning on being down there in October so the timing works out. There's nowhere around here that people can get any of this stuff, so if I bring it back from Diagon Alley everyone will love the unique presents.

I really hope Universal makes an absolute killing off this stuff. I hope it blows away all of Disney's merchandise sales. If you are a Disney fan you should all be rooting for Universal to have a monstrous hit with Diagon Alley, because if it's as big a hit as it seems like it is going to be then maybe Disney will wake up and see that the generic "One Disney" garbage products are not what the public wants.

Published: January 26, 2014 at 2:13 PM

So I guess Harry Potter land will be the main thing I will be reading about on here from now until next year.

I guess Universal is doing a great job at promoting it with its here is a little more information every couple of weeks method, because I keep seeing it in the headlines as if the tiny information provided that is new was a breaking story.

Next week.... Harry Potter land's restrooms. They will have cold AND hot water.

Krista  Joy

Published: January 26, 2014 at 2:35 PM

Thanks, you guys always leave such nice comments! I am excited about how Universal is being so creative with these things and I DO hope it causes Disney to try to be more competitive!