TH Creative

Published: April 11, 2014 at 4:11 PM

NBCUniversal Vice Chairman Ron Meyer: "the Minions are Universal's 21st-century Mickey Mouse."

I Reply: Actually Mr. Meyer, Mickey Mouse is the 21st-century Mickey Mouse.

Published: April 11, 2014 at 10:35 PM

Those character costumes are amazing looking. Its crazy how far they have come. In my opinion they look just as good, or better than Disney's costumes. They really do look like they've came right out of the movie screen. I remember seeing Woody Woodpecker as a kid, the costume was no where near the quality of these. Big improvements.
Tim Hillman

Published: April 12, 2014 at 8:44 AM

Somewhere in cyberspace Mr. Meyer pantomimes the motion of casting a lure and catching a fish.

Aren't you the one who is usually on the other end of the line, THC?

I hope you're not losing your edge. ;>)

Robert Niles

Published: April 12, 2014 at 10:34 AM

I don't want to get "meta" here, so I promise that this will have a point, if you stick with me for a moment.

One the fascinating things about running Theme Park Insider is having access to data on which pages of the site get the most traffic, and which links in our weekly news emails get the most clicks. For the most part, reader interest in posts and review pages tracks strongly with the TEA/AECOM attendance report. Which makes sense. The more people that go to a park, the more people there are interested in reading about and discussing those parks.

Though there's a correlation here, it's not always strong. And this week reveals one of those exceptions. People really don't seem to care all that much about reading about Universal Studios Hollywood, even factoring its lower annual attendance than at the nations'a other Disney and Universal theme parks.

Hey, I'm proud of the coverage we've provided this week, and I think what's happening the park merits that coverage. But, man, clicks and readership aren't anywhere nearly where they would be for similar news from Disney World, Disneyland, or Universal Orlando.

So here's the point: Universal Studios Hollywood is going to need to do something — heck, a lot of things — to draw some attention to itself as it remakes its park if it wants to build its audience. Trolling Disney fans with outrageous statements is one, very Universal, way of doing that. Universal's always done cheeky, snarky attitude better than Disney and ought to embrace that difference.

USH is like a candidate who's trailing in election polling. It needs to do something to shake up the race and draw attention to itself, beyond simply building a solid track record. That's important, of course, but it's not enough to disrupt a status quo that's not working in Universal's favor.

Hey, I'll keep posting stuff from USH whenever I believe merits the attention of Theme Park Insider readers. But as much as Universal loves to quote Theme Park Insider, I really doubt that it's going to rely on us alone to make the case for the Hollywood park. ;^) So, go get 'em, Ron. Troll away!