Published: July 30, 2008 at 5:22 PMHonestly, the Busch employees I know steadfastly deny that the parks were ever "officially" changed to BGE and BGA. They claimed that it was a branding thing for their national campaigns and nothing more than that. Makes sense, I guess.
I just wandered around the BGW/BGE website, and I see in most text sections the park is referred to as "Busch Gardens Williamsburg." The only place "Busch Gardens Europe" is listed is on the headline/banner.
So honestly, Busch needs to decide what their names are and be consistent with their choices anyways.
Published: July 30, 2008 at 5:26 PMBut "Magic" and "Kingdom" are concepts, not place names. And how has Disney named its MKs since WDW? Toyko Disneyland, Disneyland Paris and Hong Kong Disneyland.
As for the official/media-campaign difference, I agree that this is silly and needs to be made consistent. It reminds me of Disney in promoting the "Toy Story Midway Mania" rides as "Toy Story Mania" in advertising and press releases, despite the fact that WDI clearly included "Midway" in the attractions' name. Why the confusion? Why not pick a name and stick with it?
Published: July 30, 2008 at 5:51 PMOne thing is for sure...it will be a much bigger change if they take the word "Busch" out of the name, instead of only the geographical location. I can't imagine any other name before "Gardens"...(sigh)
For the record, I still consider it Busch Gardens Williamsburg (and probably always will), but because I see the park referred to as Busch Gardens Europe so much on this site, as well as at the official web site, I have begun referring to the park as BGE most of the time. It really doesn't bother me one way or the other. As long as everyone can identify the place that I am referring to in conversation, I am happy!
Published: July 31, 2008 at 1:51 AMI agree 100%.
How much time and money is spent at endless commitee stages in the development of a brand name only for it to lose any sense of continuity when put in the hands of the marketeers ?
Decide on a name format and run with it. Customers like continuity.
Published: July 31, 2008 at 3:14 AMIf the parks get sold to an outside entity, it's likely that the name will change, because InBev will either not want the new owners to use it, or they will charge them big bucks to do so. The only way I see BG keeping the Busch is if the company doesn't sell the parks, or if the Busch family buys them.
Published: July 31, 2008 at 5:39 AMI really love the name Busch Gardens, so I hope that part stays the same regardless of who overtakes the parks. Unless they change it to....
Duff Gardens! Mmmmm......Duff Gardens.
Seriously, I like the Europe and Africa monikers better than Williamsburg and Tampa.
Published: July 31, 2008 at 10:01 AMBusch Gardens Europe sounds like it's in Europe. It's an awful name from a marketing perspective. Bring it back to BG Williamsburg, that makes much more sense and associates the park with that other marketing campaign for Colonial Williamburg.
Published: July 31, 2008 at 5:34 PMOr "Epcot 94" don't forget that one, lol
Published: July 31, 2008 at 5:40 PMAnd if you want to watch "The Epcot Movie", go here http://www.the-original-epcot.com/2008/05/epcot-film-video.html
Published: August 1, 2008 at 12:29 PMJust on the subject of buying things, and this will actually be totally irrelvant, but funny.
Around the time of the tax rebates there were some local commercials for "Fun Spot". The annoying place just off I-Drove with the dirty great big wheel visible from Kirkman, I-Drive etc. They also have a location on the 192 in OldTown.
Anyhoo, these commercials featured a family, of course, being the US and being a cheapo commerical, the Family was the owner, his Son, Daughter and their charming (I'm sure) Children. They were holding up their lovely rebate & stimulus checks saying that they were going to visit a themepark. When asked which one, they obviously replied "Fun Spot". When asked why they did want to visit one of the bigger ThemeParks they replied that they didn't get that much!
Nice little bit of tongue in cheek promotion for them, but in all honesty, who would want to visit a 2 bit Go Cart track, that costs around $7 per 5 minute ride.
IF, you were to visit this place for a full day, highly unlikely, and decided to take in 10 rides each (There is a bigger selection at the Old Town Location) then you are looking at about $70. For that price you might as well get a 1 day, 2 park Universal Ticket for not much more with the apportunity to ride a much larger selection of rides, much much much better themeing and a location that would offer some kind of safer enviroment for kids.
(Yeah, Wristbands are available, but check the terms and exclusions on those things)
Anyway, totally irrelevant to the rest of the thread, just wanted to mention it and didn't think it was worthy of its own Discussion!
Published: August 2, 2008 at 3:48 AMWell lets ee...Busch Gardens..Old Country liked it sstill do for the Willimsburg Park...And like the Busch Gardens AFrica for the Tampa Park...They are the Brand themeing of the parks feel..not a location..