Theme Park Insider
Good morning from Disneyland!

Good morning from Disneyland!

July 27, 2016, 8:19 AM · If you haven't been to Disneyland recently (or even if you have), you might enjoy the view down Main Street from atop one of Disneyland's double-decker buses.

Of course, Main Street isn't where the news is happening these days in Walt's original theme park. Let's take a look at the current state of the Star Wars Land construction zone, too: Keep reading...

Does the value of giving parks distinct themes decline over time?

July 26, 2016, 4:18 PM · We have five major multi-gate theme park resorts in the world now: the Disneyland Resort in California, the Walt Disney World Resort and the Universal Orlando Resort in Florida, the Disneyland Paris Resort in France, and the Tokyo Disney Resort in Japan. Walt Disney World became the first multi-park resort when EPCOT Center opened in October 1982, giving us nearly 34 years of watching how these types of theme park resorts evolve over time.

Given the development of many of these parks, perhaps it is time to consider this theory — that the value of creating an independent theme for each park in a multi-park resort declines over time. To test it, let's look at these parks' recent history. Keep reading...

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Who's doing date-variable pricing better: Disney or Universal?

July 25, 2016, 1:21 PM · When Disney and Universal introduced date-variable pricing for one-day theme park tickets earlier this year, the two companies took different approaches.

Disney assigned different prices to different days, setting one-day ticket prices at one of three levels based on estimated park attendance for those days, whether you bought your ticket in advance online or in person at the gate. Universal Studios Hollywood, however, kept its front gate walk-up price the same for every day and offered varying discounts for people who bought their tickets in advance online, based on the date of their visit.

So how's that working out? This past weekend might have provided some insight. Keep reading...

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Disney makes Guardians/Tower of Terror switch official

July 23, 2016, 8:52 PM · Disney and Marvel this afternoon made official that Guardians of the Galaxy will replace The Twilight Zone Tower of Terror at Disney California Adventure.

Marvel Studios President Kevin Feige made the announcement during Marvel's presentation at the San Diego Comic-Con today. Tower of Terror will close next spring for its transformation into Guardians of the Galaxy - Mission: Breakout! Keep reading...

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