Published: February 27, 2015 at 1:58 PM
A reader who works at the resort emailed an interesting piece of information she'd picked up during a recent staff meeting. She wrote that the executive in the meeting said that Walt Disney World's target household income for its visitors is $80,000 a year and up. Given that the median household income in the United States is about $54,000 a year, this report would seem to confirm what many Disney fans have been saying in recent years — that Walt Disney World has become out of reach for many middle-income Americans.
About one-third of American households have a combined income of $80,000 a year or more, according to U.S. Census Bureau data. That would put two-thirds of Americans outside of Disney's reported target market. (You can blame Disney for its rising prices, or you can blame a U.S. economy where workers' incomes haven't kept up with their productivity increases since the 1970s. But that's another vote, for another time.)
Obviously, $80 grand isn't a hard cut-off. I can tell you from personal experience that $80,000 in Orlando buys a lot more than $80,000 buys in Southern California. (And this is where our readers in New York City and San Francisco reach for a drink... before realizing that they can't afford one.) Many families who earn less than that find ways to get to Walt Disney World and enjoy a vacation there. But with each price increase, that becomes tougher to do.
Disney isn't the only option in Orlando, either. The first trade-off many Disney fans make is to stay off-site, instead of at an on-property Walt Disney World hotel. Some theme park fans even opt for skipping Disney and putting together days at Universal Orlando, SeaWorld, Busch Gardens, Legoland, the beach, or other area attractions to enjoy their Central Florida vacations.
Standing on some fat stacks at Universal Orlando
But with Universal raising its prices to keep pace with Disney, even the "non-Disney" Orlando vacation option is becoming more expensive. Disney and Universal are the attractions that make the Orlando area unique among vacation destinations. If you can't afford to visit either of them, you're probably asking whether you should look elsewhere for your vacation.
How are you feeling these days about the affordability of an Orlando-area theme park vacation? Is it still a great deal for you, or are you finding it more difficult to make happen? Or have you decided to look elsewhere for your family vacations? It's Vote of the Week time.
Tell us in the comments what you're doing to make your vacation affordable, whether it's to the Orlando area or elsewhere this year. And, as always, thank you for being part of the Theme Park Insider community.
You Might Also Like:
- Walt Disney World Raises One-Day Ticket Prices Above $100 - Prices Rise at Disneyland, Too
- Universal Orlando Raises Ticket Prices, Up to $102 a Day
- Is Loyalty is a Luxury You Just Can't Afford?
- Where Do You Buy Discount Theme Park Tickets?
- The ultimate guide to planning a budget Walt Disney World vacation, for cheap