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Theme park attendance shows the power of Disney's Magic Your Way

Theme park attendance shows the power of Disney's Magic Your Way

May 26, 2016, 11:03 AM · The Walt Disney World theme parks continued to post strong attendance gains in 2015, even as Disney continued to raise prices in the absence of major new attractions at the resort, according to yesterday's 2015 TEA/AECOM Theme Index and Museum Index. If you're wondering how Disney managed to pull off that feat, you need to look back not to 2015... but to 10 years earlier.

Walt Disney World's introduction of the Magic Your Way ticket system in 2005 paved the way for a decade in consistent attendance gains at the Walt Disney World Resort, allowing Disney to take visitors from its Orlando rivals while protecting the resort from one of the biggest economic downturns in recent history. Keep reading...

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Magic Kingdom tops 20 million in 2015 theme park attendance report

May 25, 2016, 8:42 AM · The theme park industry's annual attendance report is out, and Disney and Universal theme parks continue to dominate. Attendance grew five percent overall at the world's top 25 theme parks, led by massive surges to theme parks in China, according to the 2015 TEA/AECOM Theme Index and Museum Index. [PDF file]

Among parks well known to western fans, the Universal Studios theme parks in Japan and Florida posted the largest gains in attendance last year. And Walt Disney World's Magic Kingdom continued as the world's most popular theme park, topping the 20 million mark in annual attendance. Keep reading...

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Third track opens for Disney World's Toy Story Midway Mania

May 25, 2016, 8:17 AM · Walt Disney World has opened the new third track for its wildly popular Toy Story Midway Mania interactive ride at Disney's Hollywood Studios. The additional track increases the ride's theoretical hourly capacity by 50%, which should reduce standby wait times while allowing Disney to make more Fastpass+ return times available for the ride. Keep reading...

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Fans gain one, lose one on new coaster openings

May 25, 2016, 7:57 AM · Dollywood's Lightning Rod is running on a soft-open basis now, but Busch Gardena Tampa has postponed its media preview for Cobra's Curse. Neither park has announced an official opening date for either coaster, though fans have limited ability to get on Lightning Rod now. Keep reading...

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