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Joe Rohde: Why 'Avatar' fits in Disney's Animal Kingdom

Joe Rohde: Why 'Avatar' fits in Disney's Animal Kingdom

February 21, 2017, 11:45 PM · Walt Disney World's most ambitious themed land to date opens this spring, with the debut of Pandora - The World of Avatar at Disney's Animal Kingdom on May 27. To promote the new land, creative director Joe Rohde is talking about the inspiration for putting this franchise in Animal Kingdom, and why the marriage of the highest-grossing film of all time with Disney's most "non-fiction" theme park makes sense.

In addition to creating an immersive practical environment for the moon of Pandora, which was depicted through digital animation in James Cameron's 2009 film, Avatar, the new land will offer two major new attractions for visitors. Keep reading...

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Katy Perry goes to which theme park in her latest video?

February 21, 2017, 11:20 PM · Part of the fun of graduating from fan to full-fledged theme park geek is being able to identify even the most fleeting glimpses of theme parks and their attractions in movies, TV shows, and music videos. Well, Katy Perry's latest video should give theme park geeks plenty to gawk over.

Yes, the video for "Chained to the Rhythm" hides its real-life theme park setting with a lot of post-production design. But I'll bet that many of you could figure out which park in which Perry and her team shot the video, anyway. Guesses? Keep reading...

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Universal steps up promotion of a unifying brand for its theme parks

February 21, 2017, 10:17 PM · Universal's theme parks dropped a new ad campaign today. Okay, that normally would not be terribly significant news, except that the new campaign brands "Universal Parks & Resorts" in Hollywood & Orlando, rather than the separate "Universal Orlando Resort" and "Universal Studios Hollywood," as the company has publicized consistently in the past. The campaign includes the launch of a new website. This marks Universal's most public attempt to date to create a unifying brand for its theme park business. Keep reading...

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