Disney files trademark application for 'Storyware'Walt Disney World: It sounds like a NextGen component.
From Robert NilesJust doing my usual search of the US federal trademark application database to see if any theme park companies had filed anything interesting, and I found this. Disney on June 4 filed an application for "Storyware."
Posted June 11, 2013 at 10:31 AM
Providing temporary use of on-line non-downloadable cloud computing software for facilitating interactivity among consumer products containing RFID tags and computer chips; computer services, namely, cloud hosting provider services
Sounds like a NextGen component to me, possibly a medium for use with Magic Bands. And a nice play on words with hardware/software.
This discussion has been archived, and is not accepting additional responses.
What's it like to work at Disney World?
Insider's Pick: Ever wondered what it would be like to work at the Walt Disney World Resort? Stories from a Theme Park Insider offers more than 100 pages of fun, insightful, and even sometimes touching stories from people who've worked at Disney World's Magic Kingdom. It's a great way to get in the mood for your next trip to Orlando, or just to keep the memories of a Disney World visit alive.
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Connect with Theme Park Insider