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What is Disney really gaining by Fastpass+?

Walt Disney World: Disney usually does things for a reason. What is the bottom line for Fastpass+

From Anthony Murphy
Posted January 19, 2014 at 9:47 AM
So with the new change in Fastpass+, it makes me ask the question: What is the bottom line for Disney?

Disney makes changes for a reason (usually monetary or guest complaints). Look at the old Fastpass System. Doing Fastpasses forced you to go into the stores, restaurants, and less popular attractions. This is why I always thought that Animal Kingdom was set up perfectly for this system. You could get a fastpass and then go on the trails or shop in the stores.

Is there a scenario where Disney makes more money using the Fastpass+? I would think that park hoppers might plummet.

Or is this an issue with guest complaints? Is it so bad that they saw a rise in complaints and a dip in revenue? Personally, I do not see how this new system is going to handle any of those problems since I would think all the good fastpass+ will be taken by the resort guests.

So what do you believe is Disney's motive?


Comments in chronological order. Most recent at the bottom. Scroll down to respond.

From Tyler Harris
Posted January 19, 2014 at 1:08 PM
Fastpass+ is giving Disney Resort Guests the advantage of reserving rides months before the guests arrive, while not only non-Disney resort guests can't do this, they get less Fastpasses than resort guests. I liked the older, fairer system better. The bottom line of Fastpass+ is to get more guests to stay at Disney resorts and pay more money.

From James Trexen
Posted January 19, 2014 at 1:24 PM
I don't normally agree with Tyler, but I will here. This is all about getting people who normally stay off-site to stay on-site to benefit from scheduling their rides. The average theme park goer (ie, the non TPI crowd) is smarter than we give them credit for. How else is it so hard to get dining reservations in the Magic Kingdom? Guests who typically stay off site will soon find that FastPasses for rides like Toy Story will be gone within minutes due to advanced scheduling as opposed to hours you find now. Eventually they're going to pick up on the benefits resort guests will get and this will cause more guests to spend the $$$ to stay on site to gurantee their spot vs the $ spent in shops while wondering around.

From Russell Meyer
Posted January 20, 2014 at 7:26 AM
They have not differentiated the number of Fastpass+ reservations on-site and off-site guests get yet. That has been rumored since they announced the technology, but as of right now, on-site and off-site guests both can only reserve a total of 3 Fastpass+'s. The on-site advantage is that they can go on-line one month (not months) in advance and make reservations before they arrive at the parks. Off-site guests must reserve at a kiosk in the park the day they arrive.

While I think Disney can do more to encourage people to stay on-site through Fastpass+, there's really not that much of a difference right now, and the rumor is that even off-site guests will be able to make advanced reservations in the near future (assuming they already have Magic Bands).

The real advantage for Disney is the ability to better track guest movements through the park through RFID technology, and being able to directly market to specific consumers based on the information linked to a guest's Magic Band. That's really were Disney could make some serious money, not just getting people to stay on-site.

From Daniel Etcheberry
Posted January 20, 2014 at 5:37 PM
Disney is catering to the rich for giving them some advantage.

Disney just saw a way to make more money. Like airlines that still give a good service for first class while giving worse service for the rest, theme parks are doing the same thing. The middle class used to be the theme park's (and airlines) target. Not anymore.

The Fast Pass was more fair. And the time when everyone got on the same line was the most fair option.

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