Disney files trademark application for 'Storyware'Walt Disney World: It sounds like a NextGen component.
From Robert NilesJust doing my usual search of the US federal trademark application database to see if any theme park companies had filed anything interesting, and I found this. Disney on June 4 filed an application for "Storyware."
Posted June 11, 2013 at 10:31 AM
Providing temporary use of on-line non-downloadable cloud computing software for facilitating interactivity among consumer products containing RFID tags and computer chips; computer services, namely, cloud hosting provider services
Sounds like a NextGen component to me, possibly a medium for use with Magic Bands. And a nice play on words with hardware/software.
This discussion has been archived, and is not accepting additional responses.
Planning a trip to Walt Disney World?
Insider's Pick: Don't try to do Disney without the ever-entertaining and informative Unofficial Guide to Walt Disney World 2014. Save time and money with these tested tips and strategies for getting the most from a Disney World vacation. It's a great investment in happiness for you and your family.
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Theme Park Insider Guidebooks