Disney files trademark application for 'Storyware'
Walt Disney World: It sounds like a NextGen component.
Just doing my usual search of the US federal trademark application database to see if any theme park companies had filed anything interesting, and I found this. Disney on June 4 filed an application for "Storyware."
Providing temporary use of on-line non-downloadable cloud computing software for facilitating interactivity among consumer products containing RFID tags and computer chips; computer services, namely, cloud hosting provider services
Sounds like a NextGen component to me, possibly a medium for use with Magic Bands. And a nice play on words with hardware/software.
Thoughts?
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