A theme park gift under $10? Theme Park Insider: 2016 Year in Review
Providing temporary use of on-line non-downloadable cloud computing software for facilitating interactivity among consumer products containing RFID tags and computer chips; computer services, namely, cloud hosting provider services
Sounds like a NextGen component to me, possibly a medium for use with Magic Bands. And a nice play on words with hardware/software.
Walt Disney World
Tokyo Disney Resort