Interesting Untapped Intellectual PropertiesDisneyland: There is a plethora of Interesting and untapped properties which have not yet been tapped to be put into a major theme park.
From Blake MeredithAs we are all well aware of the large Intellectual Properties out there at the moment that either will certainly be a part of a park or are rumored to be a park of a park sometime in the future (Star Wars, Avatar, marvel, etc.), I was curious to see what everyone thought would be some interesting,lesser-known and under-the-radar IP's out there which would really lend themselves to a great addition to a major theme park. I think there are plenty of fantastic IP's that simply baffle me as to why no one has tried to implement them into theme parks already. Here are a few off the top of my head:
Posted June 21, 2013 at 8:59 AM
1.) Earthsea-I like to call this series Harry Potter before Harry Potter. Earthsea is a fictional fantasy setting based upon the works of Ursula k. Leguin, a best selling and award winning novelist. What sets Earthsea apart from many other fantasy series is its emphasis on a world which, unlike our own which is mainly comprised of large, single-body continents, consists of hundreds of smaller island nations. The cultures are also more influence from Polynesian/Native American, middle-eastern, and Asian cultures rather than Ye Merry Olde England type of fantasy. The idea of having a fantastic boat ride through Earthsea is highly captivating, let alone the idea that this could possibly be its own park.
2.) Narnia-it's a shame Disney didn't do more with this property as it is truly right up Disneys alley. Talking animals, noble knights, fair queens, child heroes, fantastic settings. I could go on and on about Narnia but I will simply say that Disney really dropped the ball on this one.
3.) Beatrix Potter-I don't know why Universal hasn't tried to go after this property as it could essentially be a competitor with Winnie the Pooh, for which it shares many similarities. And besides, I don't think I know one person who hasn't at least heard of great characters like Peter Rabbit, Tom Kitten, or Jemima Puddleduck. This property SCREAMS kid friendly and it's nostalgic and moral nature would make it popular among older generations as well.
4.) Kingdom Hearts- Maybe this one is more obscure, but this series has some seriously good storytelling and captivating characters. With the announcement of Kingdom Hearts 3 perhaps we may actually see something in a park someday. Probably at one of the Tokyo Disney parks.
5.) LOTR-enough said. Really the only problem with doing a LOTR style park/land or attraction is that Middle-Earth is so stinking huge. Where would you start? Almost too daunting of a task perhaps.
6.) Blizzard Entertainment Properties (World of Warcraft, Diablo, Starcraft)-the creator of (arguably) the most popular video game of all time (WoW), Blizzards Properties are extremely rich in story, setting, and character and are almost universally recognizable, even by people who have never played any of their games. With three rich mythologies to pull from, the Blizzard Properties would provide an almost limitless supply of fresh new ride/attraction material and content. I think we're overdue for certain video games to make their way into theme parks. I can't really think of a better video game property to utilize. I understand that there is a park in China based upon Blizzard's worlds however it is unofficial and has not, nor will ever be approved by Blizzard Entertainment.
7.) Warhammer & Warhammer 40,000-Frankly a dark horse selection, as Warhammer appeals to a niche market. Still, the Warhammer properties offer some very rich backstory and highly detailed worlds upon which to draw upon. I think this may also be a much darker property, as these properties are known for violence and war, not something that most parents want their kids involved in. Yet the possibilities are nearly endless.
8.) Urth-Certainly the most unrecognizable of the properties mentioned so far, Urth is essentially a version of our Earth as it would exist millions of years in the future, when the sun is on the verge of supernova. The world of Urth exists in Gene Wolfe's infamous "Book of the New Sun", arguably the greatest sci-fi novel ever written. Though I think it would be fascinating to see this world brought to life, I fear it may be simply too dark and confusing, as it deals with a feudal system, a large amount of torture, and some of the oddest characters in all of literature. Still,it is a fascinating and incredibly rich world.
So what do y'all think are some properties that are being either overlooked or simply overshadowed by these other, more recognizable properties?
Comments in chronological order. Most recent at the bottom. Scroll down to respond.
From Ashleigh NoadInteresting post and some good points made. I think the reason these franchises have been disregarded is due to issues with their mainstream appeal.
Posted June 21, 2013 at 11:44 AM
With the exceptions of maybe Narnia and the LOTR franchises, the others have too much of a 'niche' following. Wildly popular with certain groups of people, but others have an extremely limited knowledge of the franchise or even none at all. Then some franchises, like Beatrix Potter's, are sadly outdated. True, it is somewhat popular with kids today - but compare it to other book franchises and it doesn't exactly scream 'theme park potential'. Besides, I think Disney's closure of 'The Wind in the Willows' based attraction in Orlando (in spite of its continuation on the West Coat) suggests possible issues with the longevity of the franchise.
However, who knows. Maybe I've written off these franchises and creative teams who may transform them into something big and inject some life into them.
From Mike SapersteinI know articles on the site have mentioned Mario and related characters before. Do any parks have those characters or that theme yet ?
Posted June 21, 2013 at 12:45 PM
My kids are 6 and 9 and know ALL the Mario characters, even the fairly obscure ones such as "Wiggler". Further, it's amazing to me how many Mario, Luigi, Yoshi, and other items I see at their school on backpacks, lunchboxes, etc.
From Tony DudaI have always thought that musicals, live shows and other non-ride attractions based on Elvis Presley music and movies would make great theme park attractions. Maybe even a music filled dark ride could be done.
Posted June 21, 2013 at 5:39 PM
From Andy MilitoSeeing Earthsea made me think about Studio Ghibli, they're really whimsical and could make cool theme park attractions.
Posted June 21, 2013 at 6:46 PM
From Andrew DoughertyI don't think Warhammer 40k or Warhammer are really that popular.
Posted June 22, 2013 at 6:58 AM
From Herwig DelvauxIP to fit in some theme park, or to fit in some location based standalone attraction is always balancing on the thin rope of "business perception" and "public receptability". Both are slightly unpredictable.
Posted July 13, 2013 at 4:53 AM
Wishfull thinking from fan-base side often obscures real reality from business side.
Opposed to that, real opportunities hiding out there with potential customers, are offered no chances though corporate doom-thinking from business side.
Descisionmaking is the dark mix of conservative calculation & wild speculation.
I'm actualy in the middle of project feasibility research around one piece of IP , for a location based stand alone attraction. First wild guesses range as much as 20,000 - 150,000 visitors/year. But there will be only one outcome in the real world... alas, after investments being done. Can you feel the sweat breaking out? We're playing with money... So, feasibility study must be done "deep", culturally based. And even then, it's not 100% shure.
Basic considerations from reality :
First conclusion here is
Second conclusion here is
Third conclusion here is
Fourth conclusion here is
This discussion has been archived, and is not accepting additional responses.
Theme Park Insider: Orlando 2014
Get all of Theme Park Insider's reader ratings, tips, and advice for planning a trip to Walt Disney World, Universal Orlando, or SeaWorld, in our new 2014 Orlando guidebook! It's more than 200 pages of well-tested, insider information that will help you get the most from your vacation.
Order now: Kindle | iBooks | Paperback | Kindle (UK)
Theme Park Insider Guidebooks
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Readers' Top Themed Rides
Top Roller Coasters
Top Theme Park Shows
Features, News and Advice
2014 Blog PostsJan. Feb. Mar.
2013 Blog PostsJan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
2012 Blog PostsJan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
2011 Blog PostsJan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
2010 Blog PostsJan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
2009 Blog PostsJan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
2008 Blog PostsJan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
2007 Blog PostsJan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
2006 Blog PostsJan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
2005 Blog PostsDec.
2004-2005Staff column archive