As a reminder, Challenge 4 is still going on and is due Saturday, August 8th at midnight. Please do not forget to submit an entry for that challenge.
Challenge 5: Save SeaWorld
SeaWorld, once one of the premier brands in the theme park industry, has come under some harsh criticism in recent times. In addition to media influence swaying public opinion on the use of captive animals for entertainment, the company has been facing financial difficulties, poor leadership, and lackluster response to recent additions. Due to your successes with previous challenges, the company has approached you for input. Your task is to create a five year plan for one of the SeaWorld properties, either a SeaWorld park (Orlando, San Antonio, or San Diego) or a Busch Gardens park (Tampa or Williamsburg). Your plan:
-Will cover the years 2016-2020
-Must include all announced projects for your selected park
-Should be kept to a reasonable and realistic budget
-May not deviate from the current themes of the park
-Should cover all important aspects and not just be a list of major attractions
Your proposal for this challenge should be 5-10 pages (not including pictures) and should include:
-The park you are creating the plan for
-A brief outline of the problems that are being addressed
-A full description of what will be done in each year (1-2 pages per year, as appropriate)
-A general description, but not a full in-depth report, of each notable new attraction, including rides, shows, exhibits, and restaurants (1-2 paragraphs per element)
-Anything else you feel will benefit your proposal
-The SeaWorld parks are animal parks first and ride parks second. Make sure to keep this in mind when deciding on improvements.
-Conversely, the Busch Gardens parks are ride parks first and animal parks second. Your plan should reflect this.
-When describing individual elements of your plan (such as new attractions or restaurants), a description similar to what you would expect to see on the park’s website is acceptable. However, your description should cover the entire attraction, not just set up the premise.
-When considering the budget, just keep in mind that SeaWorld is not a place that can afford $20+ million additions on an annual basis. If you only include one or two major attractions (big roller coasters, E-ticket level dark rides, etc.) and don’t go overboard in the other years, your plan should be fine.
Due to the complexity of this challenge and to allow time for the redemption challenge, all competitors will have two weeks to complete the challenge. All proposals must be submitted by midnight on Saturday, August 22nd. Those participating in the redemption challenge may start working on on this proposal concurrently with the redemption challenge, but may not be informed of their status in the game until Monday, August 17th.
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