Bob the Builder 4-D film to debut at Legoland

November 17, 2008, 9:33 AM · Legoland announced today that it will bring popular toddler character Bob the Builder to its theme parks in a new 4-D movie.

Bob the Builder In 4-D: Bob the Builder and the Roller Coaster will debut at Legoland California and Legoland Windsor in March 2009. The film will open in Germany and Denmark in April.

In the movie, which is a co-production of SD Entertainment and Threshold Animation Studios, Bob the Builder and his crew build a roller coaster, starting with a Lego brick model and then working up to the real thing. Of course, there are a few problems, and lessons about teamwork along the way.

But can they build it? Yes, they can. (And in the sequel, Bob and his friend David Axelrod will help a Chicago politician run for U.S. president.... Sorry, easy joke.)

Seriously, Bob the Builder is a perfect fit for the Legoland parks, and his inclusion in a park attraction is long-overdue. Legoland's 4-D theater is not as technically advanced as those at other parks, with fixed bench seating instead of moveable chairs. But Legoland's target market of younger visitors isn't looking for an intense thrill experience, either. We'll see how the film plays when in debuts in Carlsbad this spring.

Replies (4)

November 17, 2008 at 9:54 AM · Maybe Disney will do something with Handy Mandy!
November 18, 2008 at 7:15 PM · OK... I'll bite. What the frell do they mean by "4-D?"

Our world is three-dimensional, in the physical sense (length, width, depth). So what does the additional dimension (assuming that's what they mean) gain? Our visual system can't perceive any more than three, so what exactly are the folks behind this trying to express?

Perhaps they've found a way to have Bob travel in time? Many physicists believe that to be the fourth dimension.

Sounds more like a (very) silly marketing gimmick than anything else. Anyone who understands the most basic points of physics is going to be going "Huh?!" over this one, just as I did.

November 18, 2008 at 8:28 PM · Um, this is FAR from the first time a theme park has had at 4D act as if Legoland is the first theme park to use the term "4D"...Shrek 4D, Phillarmagic, Its Tough to be a Bug, Toy Story Mania, Amazing Adventures of Spiderman, and many more, are all in, no, it is not a marketing gimmick...we are not talking in the world of physics, we are in the word of films, where 1D is a drawing on a piece of paper, 2D is your regular movie, 3D is when the pictures on the screen "come at you" and 4D is when the 3D is mixed with sensory elements, such as smell when a stink bug blows, or water when someone sneezes, or the feeling of rats crawling on your feet

So Bob the Builder will be in 4D because it will use those sensory effects as well as a 3D film

November 19, 2008 at 6:00 AM · Thanks for the explanation. I now understand why one might use the term "4D" in that context.

However, just to be nit-picky, the 'D' implies another dimension. Smell is not a dimension; it's a sense. So yes, I still see "4D" as a marketing gimmick.

If the producers of such things wanted to be more accurate, they'd bill it as "full sensory" or something similar.

Keep the peace(es).

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