Disney Rebrands 'Glow with the Show' and Introduces Its Own Interactive Magic Wands
Disney announced today that it will rebrand its "Glow with the Show" ears as "Made with Magic"... and expand the product line-up to include light-up Mickey hands, a Minnie headband, and (yes, Universal!) an interactive magic wand.
Photo courtesy Disney
The psychedelic Mousekeeter ears will remain on sale and continue to work in synch with selected Disney nighttime shows and indoor attractions. The hands and headband will operate in the same way as the ears. The magic wands, however, also will have the ability to trigger changes in the light patterns on the other items. (When they aren't overruled during a show by the set lighting program, that is.)
It appears that the wands will take on some of the functionality of the light-up paint brushes that Hong Kong Disneyland has been selling in support of its new Paint the Night parade. Another version of that parade is tipped to come to Disneyland in Anaheim, California next
week year for that park's 60th anniversary celebration. And, of course, there's this other theme park resort that's been selling its own interactive magic wands lately, too. So now Disney's got something to compete directly with that. ;^)
The headband should be on sale within the next few weeks, while the gloves and wands should hit stores in late November or early December. All items will sell for $25 each.
Universal causing Disney to play catch up? Marvelous. :P
I have seen interactive wands before... but where?
Hmmmm. Universal Studios for Harry Potter? Such a blatant copy of the wands that are interactive at Universal!
Disney and Universal aren't the first to sell interactive magic wands. Since the mid-2000s, an interactive game called MagiQuest has used the first generation of this technology in numerous locations worldwide including Great Wolf Lodges across the US and Canada.
Nothing wrong with similar items between competitors. Otherwise no one would ever have log flume rides, or sell magnets and pins, or apparel with lights on them. Don't act like "magic" is exclusive to Harry Potter. I'm a fan of HP, but why the snarky comments about Disney's wands?
Brandon - No snark. It's just interesting to see Disney being the one playing catch up in a game that they led in for such a long time. There is still a LOT that Universal has to catch up on but I give them props when they beat the mouse to something.
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