We still don't have an official name or an opening date for the resort, which will be connected with the Star Wars: Galaxy's Edge land that opens in 2019 in Disney's Hollywood Studios. But Disney is teasing it hard: "Families visiting this resort will board a starship alive with characters and stories that unfold all around them during their voyage through the galaxy – and every window has a view of space!"
Here's the new concept art:
Which complement previously-released images:
In the comments, you are welcome to fill in the blanks with your best guesses on pricing, packages, and what the experience might most be like relative to anything else in this business.Tweet
By comparison, a themed land will seem easy...
If this doesn't appeal to you, it doesn't matter because most of us can't afford it anyway.
I personally do not make a ton of money and I have not been down to WDW since 2010, but I can tell you that when they open this Star Wars Hotel that I will for sure book a stay there. I would happily pay $1,000 a night for two or three nights to be able to do this, as there is nothing else like it around. I enjoy doing the Escape Room mysteries and I like going to murder mystery dinners. For me, this Star Wars Hotel is an elevation and expansion on that sort of thing. I would love to experience what it feels like to be "in space" and for me it would be a fabulous adventure to take. I have never taken a cruise as that just never interested me...but this "cruise" in a starship while completely on land and just immersed in a new fantasy environment is something I would happily pay the premium for.
And afterwards, I think I would check out and then get a room at Port Orleans or something for another 3 days and hit the other parks and even go to see Harry Potter at Universal, since while i am in Florida I would like to do that. This Star Wars Hotel would get me back to WDW though I think I would probably only stay there once. After I did it once I don't know if I would feel the need to do it a second time.
If Universal built a Harry Potter hotel like this then you better believe I would go stay there as well. I would love it.
I believe my dinner at Victoria and Alberts for my wedding was over $300, and that was just dinner, but it's a memory I'm going to cherish forever, and this experience will be the same.
There is no shortage of millionaires in the world, and there is no shortage of Star Wars fans who will save up (like myself) to go to this once in a lifetime hotel.
I'm not worried. The only thing that I'd caution them on is making it too big and watering down the quality. But I think Disney is on their A-game, and I don't have any concerns.
I'm super excited, even if I may not stay for a few years after it opens.
As everything Disney is building I don't recognise any of the interiors from the movies. The room with the bunk beds looks like you are in BB8's butt. Then there is a room where everyone is staring at screens, that looks like a casino from Battlestar Galactica.
Then there is the staffing of this shell. Aliens with prosthetics, the robots, I just don't know if Disney can find the actors/staff to pull this off. An besides scavenger hunts and video games, what are you going to do? Force shock a cast member, kill some younglings with your lightsaber or play "Genocide Extravaganza" where you blow up planets or enormous spaceships to create peace? Does it sound magical, sure for some demographics but for this former Star Wars fan not so much.
I'm wondering how small this is going to be. Since no one seems to have stumbled across a large building permit yet, could this possibly be under a 100 rooms? If so, it might have a rack rate of $1000/night but good luck getting a room at that rate or at all.
Also, how is WDW going to handle the hordes of non-guests that want to just wander around the property without paying $1000 a night? Right now anybody can go wander around the various hotels and eat in the restaurants. Is Disney going to link access to the property to the MagicBands? What's to stop someone from boarding WDW transporation to enter?
I don't think this hotel is supposed to be a relaxing place, which is why it's reported that Disney will only allow guests to book 2 nights at a time. It's supposed to be a fully immersive experience where guests live, eat, and breathe Star Wars 24/7. If that's not your cup of tea, then you're not the target audience. However, it appears that Disney feels that there is enough demand to build this and to charge a significant premium for it.
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For me it's going to come down to price. A WDW vacation is already so expensive, guests have to cut back somewhere. That means if you now have to spend a premium on this hotel experience, what will you cut from the budget to make ends meet? Will you buy fewer days of admission? Will you give up a fancy meal or two? Will you shorten your vacation altogether? I still think that the rumored $700-1,000/night price point is the most likely bottom of the range for stays at this hotel, which is way out of my tolerances for vacation hotels (that's coming from a HUGE Star Wars fan that has already spent thousands of dollars on the franchise already). Unfortunately, that's where it's going to have to be to ensure it's not a ridiculous and random free-for-all to get a reservation (like some ADRs), and guests willing to pay the exorbitant price can reasonably get a reservation with a normal about of lead time (4-6 months).
I think the only way they will be able to price it at that level would be to provide a completely immersive, VIP-level experience. Guests will need to be able to access Galaxy's Edge without waiting in any lines and have interactive hosts (or phone/tablet apps) that guide them through individually crafted stories within the Star Wars Universe. It's going to have to be amazing right out of the gate (which I know is something that Disney can tend to struggle with when it comes to debuting something completely new and different), because this is not a single ride that breaks down or has delays with dozens of other rides in a park to pick up the slack. If something is amiss in this experience, guests will expect refunds or discounts because of the shear cost of the hotel.