Six Flags is now offering a new model of theme park to international developers.
The new design concept, which Six Flags is calling "Thrillseeker," fills a gap between family entertainment centers and full-sized theme or amusement parks. Planned for sites between 37 to 75 acres, Six Flags says that the park is designed to accommodate between 750,000 to 1.5 million visitors a year.
For context, Six Flags' most popular theme park, Six Flags Magic Mountain, drew neatly 3.4 million visitors in 2017, the latest year for which numbers are available from the TEA/AECOM Theme Index report. (By the way, sources inside the TEA say that the 2018 report is on the way and should drop soon.)
Six Flags is expanding rapidly in China, thanks to local development partners who are licensing Six Flags' brand and park plans. In addition to the traditional Six Flags theme and water park concepts, the company has developed two additional park concepts for the Chinese market: Six Flags Kids World (or Kidz Park) and Six Flags Adventure Park, which features action sports attractions including rock climbing, motorcross, and zip lines.
As for the Thrillseeker design, Six Flags' email about the plan says that "three distinct themed areas are included in the master plan. Two areas are fully themed to Six Flags global brand standards while the third is dedicated for local customization. Thinking ahead, the park is designed with an additional expansion zone that can be a future Water Park, Adventure Park, or Kidz Park."
International licensing has become a huge source of revenue for theme park companies, as developers in the Middle East, China, and elsewhere in the Pacific Rim look to add attractions to service growing middle and upper classes with money to spend on entertainment and travel. Six Flags recently lost its project at Dubai Parks & Resorts, but it has another park under development in Saudi Arabia, as well as multiple parks under construction in China in partnership with Riverside Investment Group.Tweet
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