Hersheypark aims to score with Reese's Cupfusion

May 24, 2019, 3:36 PM · Who's up for a sweet new shooter ride?

The team at Sally Corp, along with Raven Sun Creative, have transformed Hersheypark's interactive dark ride into Reese's Cupfusion, a battle for control of the Reese's Peanut Butter Cup factory. The ride opens officially at the Hershey, Pennsylvania theme park tomorrow.

"At the heart of the factory is the legendary Crystal Cup, which collects and amplifies the love of chocolate and peanut butter to power the factory," Hersheypark said. "Reese's Agent Trainees protect the Crystal Cup under the guidance of Commander Cup, a new character introduced this summer. However, other new characters like Mint the Merciless and The League of Misfit Candy are on a mission of their own to steal the Crystal Cup."

Here's a look at the on-ride action:

Hersheypark is also introducing its own wearable tech for the ride — a wristband that will collect your scores and on-ride photos from Reese's Cupfusion. HPGO is a free wristband that also works with Whitecap Racer and can be linked to the Hersheypark's Fast Track line-skipping service.

Photo courtesy Hersheypark

And because no one Hersheypark addition is complete without some sweet treat included, the park is introducing some new Reese's Cupfusion-inspired King Size Milkshakes, too.

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Next door at Hershey's Chocolate World, that attraction is also offering something new for 2019 with the debut of Hershey's Unwrapped, an "interactive experience that will take families on a fun chocolate tasting journey." This 30-minute presentation from RWS Entertainment Group opened Monday and replaces the Chocolate Tasting Experience.

Doc Chocolate
Photo courtesy Hershey's Chocolate World

Hershey's Chocolate World is a separately-ticked attraction from Hersheypark. Admission to Hershey’s Unwrapped is $15.95 for adults and $12.95 for kids with children 2 and under free. Ticket bundles with other Hershey's Chocolate World attractions are available.

Replies (1)

May 24, 2019 at 5:14 PM

Sweet:) Wish they'd also add special holiday versions of targets for Reese's Cupfusion to honor those seasonal Reese's Pumpkins, Eggs, Hearts and Trees :) On a similar snack-related target dark ride vein, Walibi Belgium opened their Popcorn Revenge last weekend (Alterface's work) where Popcorn takes over a Bollywood cinema and guests shoot at the kernels- trackless and very nice. Guess guests worldwide really like aiming at targets on dark rides no matter what we're shooting at!

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