Disney is looking to push attendance at its Star Wars: Galaxy's Edge lands at Disneyland and Walt Disney World with a week-long promotion across several ABC television network shows.
The highlight for theme park fans likely will be Thursday's edition of Good Morning America, which will broadcast "an exclusive sneak peek" of the upcoming Star Wars: Rise of the Resistance ride, which opens December 5 at Disney's Hollywood Studios in Florida and on January 17 at Disneyland in California. I got a look inside the first Star Destroyer scene during the Galaxy's Edge media preview in Orlando last month, but Disney has several other ready-to-go show scenes it also could feature in a sneak peek on its nationally broadcast morning show.
Elsewhere, Disney will be dropping mentions of Galaxy's Edge and other Star Wars properties into Live with Kelly and Ryan, The View, Strahan, Sara & Keke, Nightline, Black-ish, The Goldbergs, Modern Family, American Housewife, America’s Funniest Home Videos, The Rookie, and Dancing with the Stars, starting tomorrow through next Monday evening. Disney's Freeform cable channel also will show a two-hour special about the land, hosted by Neil Patrick Harris, on Sunday, September 29 at 8pm Eastern.
Disney's long been the master at cross-media promotion for its theme parks, with many fans having grown up with old TGIF sitcom nights where all the shows ended up at Walt Disney World for whatever reason. But this latest promo blast might be the most ambitious one Disney has ever launched for a single theme park product.
So much for Bob Iger's suggestion during an investor's call earlier this year that Disney wouldn't need to promote Galaxy's Edge - that all the company would need to do is tweet out, "it's open," and the fans would queue up.
Star Wars: Galaxy's Edge has wowed many of the fans who have showed up to enjoy the new lands, but that enthusiasm hasn't translated to an increase in overall crowd levels at either the Disneyland or Walt Disney World resorts since the lands opened earlier this year. In fact, Disney has had to offer new discounts in both markets to try to keep attendance level as fans balked at increased ticket prices, or waited for Rise of the Resistance to open... or both.Tweet
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