Universal Studios Hollywood today announced its first food and wine festival. But Universal is not adhering to the now-familiar format of putting themed food stands around the park for regular ticket holders. Instead, Universal is producing its festival as an after-hours, hard-ticket event.
And it's got IP branding, too. This is not just a Universal food and wine festival. Promoting a fellow NBCUniversal brand, this will be the inaugural Bravo's Top Chef Food & Wine Festival.
The event starts at 7pm on two nights: Thursday, March 19 and Friday, March 20. The early bird general admission price is $179 and includes culinary tastings, along with beer, wine, and spirits, live competitions between and photos ops with Top Chef talent, panel interviews, live entertainment, themed merchandise sales, and a commemorative gift.
A VIP admission for $299 includes all that plus Universal Studios Hollywood park admission starting at noon, as well as preferred parking and VIP tasting and wine experiences with Top Chef alumni. A day/night combo ticket is $199 and gets you in the park at the same time, just without the parking and VIP experiences in the evening. Event tickets are available now on the Universal website.
"We are thrilled to partner with Bravo's Top Chef to introduce this exclusive Food & Wine Festival," Universal Studios Hollywood President & COO Karen Irwin said. "As an industry leader, we take as much pride in our culinary offerings as we do with our innovative rides and we're excited that our Executive Chef will have the opportunity to collaborate with these acclaimed Top Chef alums to create this unique food and wine event, and we look forward to toasting the occasion with our guests."
NBCUniversal Executive Vice President, Marketing, Lifestyle Networks Ellen Stone added: "Bravo’s Top Chef Food & Wine Festival will give guests an opportunity to interact with their beloved chefs and try the culinary feast firsthand while also giving them a glimpse at the pressure the competitors face in the kitchen with the Quickfire Challenges. Partnering with Universal Studios Hollywood is a natural extension of our brand and offers our incredibly engaged fans of Bravo's Top Chef a unique chance to taste and experience a piece of the hit culinary competition series."Tweet
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