Theme park operator SeaWorld today reported higher attendance at its SeaWorld, Busch Gardens, and Sesame Place theme parks in 2019, rising 0.2 percent to 22.6 million guests.
Attendance rose even more in the fourth quarter of last year, up 2.2 percent to 4.7 million guests over the same period one year ago. That drove a 6.4 percent increase in revenue for the quarter, to a total $298 million. For the full year, revenue increased 1.9 percent to $1.4 billion in 2019.
"We are pleased to report a strong finish to the year with record-setting performance in the fourth quarter and fiscal year," SeaWorld Entertainment CEO Serge Rivera said. "Despite continued unfavorable weather during the quarter, we continued to grow attendance and total revenue per capita and executed on our cost and efficiency initiatives. Our strategic focus on new rides, attractions and events in every park every year, improved marketing, communications and pricing strategies and a relentless focus on cost efficiency initiatives has resulted in significant increases in attendance, revenue, and Adjusted EBITDA over the last two years."
Despite the good news, SeaWorld took a net loss in the fourth quarter of $24 million, due to a legal settlement charge. However, net income was up $89.5 million for the year overall.
In 2020, the SeaWorld parks are going all-in on roller coasters, with a new thrill ride coming to each of its big five parks. The GCI woodie Texas Stingray opens to everyone this weekend at SeaWorld San Antonio, and we've been following construction tours on the other four coasters:
Update: And a fresh piece of news about Pantheon today...
For everyone who’s “tracking” progress of Pantheon, the last piece of track was installed! ?? pic.twitter.com/yLODjXta9j— Busch Gardens VA (@BuschGardensVA) February 26, 2020
If you'd like to compare SeaWorld's financials to its competitors, here are our reports on year-end earnings from Six Flags, Cedar Fair, and Disney. For tickets to all the SeaWorld and Busch Gardens theme and water parks, please visit our theme park and attraction tickets pages.Tweet
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