Will theme park fans have to submit to a temperature reading to get in when the parks reopen?
The Walt Disney Company Chairman Bob Iger suggested in an interview with Barron's, published today, that might be the case. He compared temperature screenings to the bag checks that theme parks and other public facilities implemented after the September 11 attacks.
"So we’ve asked ourselves the question, let’s prepare for a world where our customers demand that we scrutinize everybody. Even if it creates a little bit of hardship, like it takes a little bit longer for people to get in," Iger said.
Ultimately, as the Four Keys of Disney says, the number-one priority is safety. And safety includes not just keeping people and cast members safe, but allowing them to feel safe, as well. Opening the parks will be for naught if the majority of Disney's potential customers do not feel safe when visiting them.
The shoulder-to-shoulder social experience that theme parks previously have delivered is not what people are becoming conditioned to feel as safe, not without testing to confirm that the people around you are free from a virus. In the absence of widespread testing to determine who is positive, and a follow-up antibody test to see who is immune, a temperature scan at least shows who has symptoms of an infection.
However, as we have learned (unless, of course, you are the Governor of Georgia), people without symptoms can carry and spread SARS-CoV-2, so a temperature scan as your bags are being checked might not be enough to provide the sense of safety and security that many fans might demand in the post-corona world.
But, as. I wrote in my newspaper column this week, What is the post-coronavirus future for theme parks?, "every industry disruption creates a business opportunity. The parks that survive and thrive in the post-corona world will be the ones whose leaders are envisioning that future correctly right now."Tweet
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