One of the emerging storylines from the reopening of theme parks across the country appears to be people's reluctance to return. None of the parks that have reopened have had much trouble enforcing lower capacity limits, as crowds have pretty much stayed away. Advance ticket sales suggest the trend might continue through the summer, as people note the spiking number of coronavirus cases in many communities... as well as the ever-dropping amount of money in their bank accounts as the Covid recession continues.
So theme parks are going to have to get creative if they want to get people coming through the gates this season. Discounted tickets can be one solution, but Indiana's Holiday World is trying another, too.
Holiday World and Splashin' Safari has introduced a "Worry Free Weather Guarantee." Essentially, it's a rain check. If weather forces park attractions close for two or more hours on a day, guests can present their ticket from that day to visit on another day of their choosing.
"After an abnormally rainy June last year, we wanted to do more for our guests who had picked stormy weather days through no fault of their own," Holiday World President Matt Eckert said. "We've worked a little magic on our end so all guests get a fair shot at having a fantastic day here."
Holiday World will post days for which the guarantee was activated on its website. Screenshots of digital tickets will be accepted for return to the park.
Holiday World reopens to the public on June 17. Check the official return dates for theme parks across the country in our post, When Will Your Favorite Theme Parks Reopen?
Will a raincheck guarantee catch on at other parks, as the industry looks to recover attendance? Would a weather guarantee make you more likely to commit to visiting a theme park this summer? Tell us your thoughts, in the comments.Tweet
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