As fall approaches in Central Florida, the Walt Disney World Resort is looking to boost attendance among locals.
Disney now is offering Florida residents a Disney Magic Flex Ticket with theme park admission as low as $49 per day, plus tax. Two-day tickets are $130 plus tax and valid through the end of September. Three- and four-day tickets are $174 and $190 before tax, respectively, and good through December 18, though Thanksgiving week is blocked.
Earlier this month, rival Universal Orlando began offering a buy-a-day, get-the-year discount to locals as it also looks to boost attendance while interstate travel remains low and international leisure travel non-existent. Both Disney and Universal have canceled their lucrative after-hours Halloween events, putting more pressure on daily attendance to deliver some financial relief after losing gajillions in revenue during the pandemic shutdown this spring.
Travel restrictions have made it tough for Orlando-area theme parks to draw fans this summer, even with the park capacities restricted due to the need to promote safe physical distancing. That's left locals as the majority of visitors in the parks, which is a tough sell since most Floridians know better than to spend the day outside voluntarily in the middle of summer. But with cooler Autumn weather approaching, theme parks are hoping that deeper discounts might bring more local residents out to visit.
And restricting the discounts to locals helps the parks boost attendance without increasing risk to the Central Florida population — including their own cast and team members — by attracting thousands of visitors from out of state, who might be bringing the Covid virus into the community with them. And, on the flip side, it helps to prevent putting their fans' communities at risk should those visitors bring corona home with them from Florida.Tweet
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