Six Flags theme parks will continue to serve Coca-Cola products for years to come, as the companies announced that they have extended their long-term partnership.
Neither company disclosed the terms of the extension, which continues Coke's relationship as the Six Flags' exclusive provider of beverage types in Coca-Cola's portfolio, including Coke, Sprite, Dasani, Powerade, and Smartwater, Simply juices, Gold Peak tea, Monster energy drinks, and Minute Maid lemonade.
In addition, the two companies will partner on other activations, including a "new endeavor in the eGaming space" that will launch this summer. Coke and Six Flags also plan new VIP lounges in the parks, as well as specialty beverages and other presence at Six Flags' events and festivals.
"Coca-Cola is a best-in-class company that creates many unique ways to activate with our guests and elevate their experience throughout the season," Stephanie Borges, Global Vice President of Marketing and Partnerships at Six Flags Entertainment, said. "This renewed partnership will deliver new areas of opportunity and allow us to engage with our multi-generational guests in a more authentic way."
Coke pretty much dominates in the theme park industry these days, with pouring rights at Disney, Universal, Cedar Fair, and SeaWorld as well as Six Flags. That leaves Pepsi to work with a few independent parks.
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Was there ever a time when Pepsi & Coke were available at the same theme park?
Yes… at Disney World. Coke had the east side of the park, while Pepsi had the west side.
Correct me if I'm wrong, but I believe that was the case at Disneyland as well to some extent. Both products were available in some capacity on a restaurant-by-restaurant basis until Coke bought the exclusive rights in the 1990s.
Where do I campaign to get RC added to a theme park?
I heard Frontier City in OK (now a SF park) is grandfathered in with Pepsi products in spite of SF agreement with Coke. Maybe this has changed but I remember hearing this within the last couple years.
To one of those dirty travelling carnivals Walt Disney complained about in the 1950s, Trexen.
Specialty beverages better include "Beverly"!
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I think it's been nearly 10 years since Cedar Fair parks poured Pepsi. That was really the company's last major foothold in the United States.