Six Flags kicks the can down the road on coaster reveal
After last week promising "an official announcement" on September 3, today Six Flags Magic Mountain told fans to wait another week.
In a post on its social media, Six Flags announced "The future is beginning to GLIDE into view" with a teaser video that ended with "Glide into the Future" and "9.10.26."
Presumably, that means fans will need to wait another week for an announcement about Six Flags' new roller coaster for 2027. Unless Six Flags is just planning another announcement of an announcement for next week, and so on, and so on.
I get that Six Flags now owns the theme park rights to the Peanuts characters, but a "Lucy pulling the football on Charlie Brown" social media installation wasn't an attraction that anyone was demanding.
At least Six Flags is acknowledging now that the upcoming Magic Mountain coaster will be the Vekoma Thrill Glider model that government planning documents revealed it to be.
In case you were wondering, there's no news on the future of X2, either - the troubled and now-closed fourth dimension coaster that is looking more and more like it might never reopen.
Replies (7)
What a joke. I can see delaying the opening of a new attraction because it's not ready, but it's ridiculous that officially announcing a coaster that has been in planning for well over a year with active construction on the site occurring over at least 6+ months with track on site has to be delayed another week. I guess the only thing that makes sense here is that they want to combine the announcement with a formal statement regarding X2, but even that seems like a lame excuse to try to bury the lede of one first of it's kind coaster's demise with the details of a new first of it's kind coaster.
This is becoming increasingly common from Six Flags, who pulled a similar okey-doke with the reveal of Bakunawa with the whole "Project Purple" hullabaloo. Again, it's one thing if you're planning an announcement associated with an attraction debut/opening where the actual date can be highly variable, but when you're just releasing the name of the new ride and some virtual POVs and concept images, it's a seriously bad look to have to delay something like that.
And the award for worst executed teaser campaign goes to...
This is what happens when you lay off most of your marketing and PR team.
Classic Six Flags L
I don't really care about the announcement timeline of this ride, but will say I really do not like what we're seeing from SFMM regarding X2. An amusement parks priority always needs to be making sure the rides are safe, and if you lose that credibility...not good.
As far as I know Superman is still able to operate and in my opinion they need to get that thing open ASAP. One of your biggest parks of the brand, in the second biggest market in the country, losing its two biggest coasters...again...not good.
Feels ominous that delaying the announcement might have more to do with X2 than their preparedness to get this out in the open.
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Lmao you’ve gotta be kidding me.