Tussauds Tells Workers 'Ditch Work, Ride Coasters'

Alton Towers: The English theme park company scores with a PR stunt, eliciting the ire of some business owners. Hey guys, lighten up.

From Philip Curds
Posted April 21, 2004 at 10:12 AM
It seems Tussauds have decided to tell workers to ditch work and come ride rollercoasters at themeparks. In a quite bizarre PR move, Tussauds seems to have sponsored/established a website, professing to workers to have a day off work and go ride rollercoasters. Business groups are angry at Tussauds seemingly ridiculous message. My opinion, Tussauds, get another PR (Public Relations) agency, the one you've got at the moment, isn't doing it's job well enough!

BBC News

Birmingham Newspapers

From Robert Niles
Posted April 21, 2004 at 3:15 PM
Brilliant campaign. Saw it on Yahoo News' front page earlier today.

To any employer who is so worried that his employees would skip out based upon an advertisement: Lighten up. And take a hard look at your management style. If your employees are so fed up with you that they'd consider playing hooky based on a silly website, you're not creating a rewarding work environment, are you?

Odds are, though, that the folks who are quoted as complaining in these stories are simply providing knee-jerk reactions to a reporter -- ginning up a controversy that doesn't really exist. Reporters love this sort of thing cause it pads the byline count. And Tussauds exploited that brilliantly.

Now, don't I have a roller coaster to go ride someplace?

From Ben Mills
Posted April 22, 2004 at 8:37 AM
Even better would be if all of the Alton Towers workers bunked off to go to another theme park, like the nearby Camelot.

You've gotta love Tussauds' reaction, though...basically, "we don't care". Great stuff. The Federation of Small Businesses are downright stupid for kicking up a fuss though, basically advertising Tussauds' campaign for them.

From Derek Potter
Posted April 24, 2004 at 2:17 PM
I don't live in England, so I don't really know what the work climate is like over there. I do know that some of their advertising and commercials can be a bit brash. I haven't gotten a chance to actually see the ad, but from what I've heard, it sounds like a bit of genius to me. Think about it, how many of us who visit and write on this site...and other sites, have thought about taking the day off and going to the amusement or theme park? I sure have, and I know that I'm not the only one.

If corporations in Britain are going to piss and moan about a commercial telling the public to skip out on work to hit up the the amusement park for a day, than I can see why the workers may want to take a day or two off. The bottom line is that people, or most people anyway...work hard for their money, and sometimes they deserve the day off, and it sounds to me like we have some uptight bosses in Britain who have a problem with someone taking a personal day. My advice to some corporate bosses is to seriously lighten up, quit being a scrooge, and think about taking a day or two at the amusement park themselves. I think that the PR move is a bit brash, but brilliant nonetheless. A day off from the real world is a good thing for those who work hard, and a roller coaster is one of the best escapes in the world.

From Ben Mills
Posted April 24, 2004 at 3:18 PM
Brash like Basil.

Oh, wait, that was Brush.

Boom boom!

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