Theme Park of the Day: Walt Disney World Magic Kingdom

Is Legoland Florida going to be a competition for Universal and Disney?

I really don't think so

From Giovanny Cruz
Posted September 16, 2011 at 10:46 PM
Is Legoland Florida going to be productive?

From David Sutter
Posted September 17, 2011 at 5:23 AM
Im going to say sure it willl be. Its not that it will be major comp. for Orlandos larger parks. It is geared for a certain age group. One only needs to look at the success of the California park to get some idea.

From Mark Fairleigh
Posted September 17, 2011 at 6:21 AM
I definitely think it'll make money, but only as an add-on to vacation plans, not a "do-instead". I see it falling into the Seaworld niche, a place you'll probably go at least once and might go again if you have the time and inclination, but not a replacement for a day at either Disney or Universal.

From Zackiel Marsh
Posted September 17, 2011 at 9:58 AM
No but it will get many visitors but not as much as seaword or busch and definetly not the major two.

From Alan Hiscutt
Posted September 17, 2011 at 12:58 PM
Would not be surprised to see it it tacked onto he Orlando exppress pass (the Universal/Seaworld/Busch one) and thats where they will get most of the patrons.

From Anthony Murphy
Posted September 17, 2011 at 4:41 PM

I am sorry, but Disney has the young kids and Universal has the older kids. Also, Disney seems to be the major reason why people come down to the area still too.

From Anon Mouse
Posted September 21, 2011 at 2:41 PM
I have a toddler. Let me tell you, Disney is no match for Legoland. Legoland is not only better for young kids with more interactive exhibits and more suitable rides, it is much much cheaper, thus better for more repeat visitations.

Disney is expensive and their rides are more suited for taller riders. There is little interactive exhibits designed for toddlers. The lines themselves are unsuitable for young kids. One hour waits are just ridiculous and cannot be good for screaming fickle kids. If your kids don't mind going on fewer rides and seeing more mature entertainment, then maybe Disney is alright.

I happen to think Legoland is probably better for the local market than the tourist market.

From Adam Dodds
Posted September 21, 2011 at 3:06 PM
Legoland is a niche park. It is almost entirely meant for young kids. Teens and adults won't go without any rides worth their time. I might go once to see the models, but the price won't allow me to go more than once to see them.

I don't understand why people think Disney is Universal's rival, or that Lego Land is out to steal Disney's guest or anything like that. Each park, from Busch, Seaworld, Disney, Universal to Old Towne have a niche. They do well enough without stealing people from the other, just like the attendance spike in IOA is not the same number of the decline in some of the Disney parks. In fact, it might be the opposite...if there is more reason to come to Florida, the more they all benefit.

From T Dunc
Posted September 21, 2011 at 5:32 PM
Ya I don't think so too. Because Disney is a world wide name and so is universal. And also Disney has been in Orlando forever. So I don't think things are going to change much. The Legoland in San diego isn't very popular anyway so no one has to worry about a thing. But I kinda wish crowds would go to legoland just to get Disney world less crowded. Haha.

From James Rao
Posted September 21, 2011 at 7:28 PM
Very few families will make the trip to Central Florida just to go to Legoland. However some folks with younger kids might skip Universal/SeaWorld and add a day at the new park. So yes, Legoland might very well have a small impact on Disney spillover into both Universal and SeaWorld.

From Tony Perkins
Posted September 22, 2011 at 5:31 AM
Actually the Legoland in Southern California is very, very popular with the locals. It has had some of the biggest attendance leaps year-on-year of any parks in the country. That's why they keep adding new attractions and even lands.

That said, I'm worried for Legoland in Florida. I think it was a poor place to put a park when there is already so much competition in the area (Atlanta would have been an inspired choice). The US economy is going to be down for the foreseeable future with less middle-class Americans being able to take expensive vacations to Florida. And the local population is not the huge young family market that is in Southern California. In fact it's mostly old retirees who will have no use for the Legoland park except to take the grandkids when they visit every few years (if that). And European visitors already have three Legolands to visit so they won't need to visit this one. Mark my words, there's going to be a big shake-out in the Orlando theme park business in upcoming years. And either Legoland or Sea World will be the one big fall.... (I'm betting Sea World since Legoland is not as expensive to upkeep).

From Kelly Muggleton
Posted September 22, 2011 at 6:03 AM
I honestly dont see Seaworld 'falling'.

Legoland in the UK does extremely well from what I have heard. I went once when I was much younger with some younger children too and they loved it.
Has anyone ever seen the Lego shop empty in Downtown Disney?
Kennedy Space centre isnt near the other big theme parks but this still does well. (I know its a different audience and theme but its proof you dont need to be 'next door' to Disney.)

I think with the right advertising/promos it could do really well. Whether it will still be doing well in 20 years remains to be seen however...

Its never going to be competition for Disney/Universal/Seaworld but it will certainly do well from their attendance... but only if aforementioned promos get done right. Here in the UK, if you dont read TPI - you won't know about it.

From N B
Posted September 25, 2011 at 8:39 PM
LegoLand is not a quick 15 minute drive from Orlando, and a lot of families stay on-site at WDW and Universal. So, it would be a one day visit and a drive back and forth for a lot of them. Probably an early day for families with young children.

It will be popular at first (I would think), but attendance will decline over time. I can't see a loyal following like the big two in Orlando have with season pass holders and on-site guests who visit the parks for a week at a time.

From ed kim
Posted September 27, 2011 at 11:07 AM
I'm the target customer of Legoland. I have a 4 year old daughter that loves legos and kiddie rides.

I'm doing two trips to Orlando next year and I probably won't bother. The reason is that ticket packages at the Big 3 Disney, Seaworld (Aquatica & BGT), and Universal Orlando have high upfront costs but makes additional days much cheaper.

So chances are I won't be paying much to add another day at these parks, while I would have to pay an additional high 1 day fee to go to Legoland. Most of the Orlando parks already have extensive kiddie rides and attractions, so it just isn't worth it to go there unless it was basically a free or low cost throw in for another park.

So if they gave $25 tickets for those that went to Seaworld or made it free for Seaworld season ticketholders, I would consider it. Both are owned by Blackstone but under different corporate entities. I know I would have never gone to Aquatica unless it was already part of my 1 week Seaworld pass, but that Aquatica add in was strong incentive to get the Seaworld 1 week pass.

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