Guardians of the Galaxy. Does Disney have a winner?
So I went to the special sneak peek they were doing at the local AMC theater for the new Guardians of the Galaxy movie. I haven't seen the preview they are showing in the park, but I am thinking that Disney might have an attractions goldmine with this series.
Has anybody seen the preview in the parks yet? I am actually a bit surprised how much I liked what I saw! With this being one of the few Marvel franchises that Disney has full reign, do they have something here?
I am the only person who has hit Marvel saturation overload?
I think there is brand confusion. Will people confuse "Guardians of the Galaxy" with "Rise of the Guardians"? They are not the same. One is a flop. The other one could be too.
I'm with you, Robert. I've hit the summer blockbuster burnout point. Marvel movies and superhero movies are just not interesting anymore no matter how well they are done. The big robot movies aren't far behind. About the only thing that is worse are the androgynous werewolf and vampire movies. Ugh!
GotG is a bit of a niche property for Marvel/Disney, which is reflected in the August release date. I think the movie will do strong business, simply because this summer has been pretty pathetic on the movie front, and audiences are dying for something to like. However, a $200 million late summer release doesn't translate into a marketable franchise. The Avengers is still Disney's trump card at this point, and while GotG exists in the same universe, those characters pale in comparison to the popularity of The Avengers.
"Guardians of the Galaxy" has enough CGI that people might think it is an all CGI film. The alien characters (Groot and Rocket) look very obvious as not wearing costumes. There is only one human character that doesn't have full makeup.
Some people are disconnected and oblivious, but I don't think the people lining up to see movies are that dumb. You see Chris Pratt, John C. Reilly, and Djimon Hounsou in every trailer, so I doubt there's any confusion that this movie has nothing to do with the other movies. Plus, the target audience (ComicCon crowd) knows that this movie is in The Avenger's universe, not to be confused with owls or holiday mascots.
I am looking forward to GotG with great anticipation. So are my kids... I just hope the material is a soft PG-13, not pushing the allowable limits of the rating.
I have a mancrush on Chris Pratt, so I'll be sure to see it sometime. The problem, like somebody before implied, is that the concept is going to be really hard to sell the public. The Marvel name may be attracive, but sci-fi flicks can be hit or miss. Somehow, I just know there's going to be someone out there who sees a walking tree and a talking racoon and find some way to blame it on Disney. We can only hope the public gives it a chance and not go in with a determined mind (unlike so many critics these days).
Marvel saturation? How about Harry Potter saturation? Or Frozen? I guess I will let it go...oh..dammit.
@Anthony: Surely I haven't said anything bad about your precious Disney parks here. Less you get upset, better not read the Universal Dragon Alley threads. The harshest criticisms about Disney is not by me.
Wow! I'm quotable! That's good... I think.
@Tim: I apologize for quoting you. EOM.
TH has been in the industry a long time and has been directly involved with certain rides (MIB, if I remember correctly).
"Unlimited Express and a false sense of entitlement makes waiting for any ride at any theme park a source of aggravation for me." ==> 100% quotable, and 110% true! Been saying something similar since I first stayed onsite at USO in 2007...
Does anyone think this movie will beat Transformers as the highest grossing movie of the summer?
What do you consider a summer release? Xmen came out in May, and it is currently the top grossing film of the year based on worldwide box office...
I am more interested in seeing if Disney can make attraction hay out of GoG. They are not bound by any agreements like they are for the Avengers and it might be exactly what they are looking for: Something for older boys that they can put into their theme parks.
Correction on my earlier post... Counting this weekend TAOE did indeed take the top spot of the year with $750M ww.
Yes you can get Marvel fatigue...
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