So what did Disney accomplish with Pixar Pier, now that the refurbished land is open to the public?
At the very least, the switch from Paradise Pier has given Disney an excuse to boost its promotion of the land, which ought to drive some attendance to Disney California Adventure this summer. We've been writing about this project for months and Pixar Pier stories now fill local newspapers and national travel media, too. No one does PR like Disney, and when the company cranks up that machine, it tends to get results. At least in the short term. But what about beyond that?Comments (18)
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