TOC2 – Week 3 – Vegas, My Way
Las Vegas has gone back and forth between being a family friendly environment and an adults-only playground. Unfortunately, in order to drag the families in, you need a little of both. Circus Circus is probably the only casino that even bothers to approach the family friendly atmosphere, but it is out of the way and starting to feel run down. Or at least, that is what your main investor thinks. What he envisions is a place that reaches out to the families and the Millennials with a nice cross section of thrilling rides, family entertainment, casino, games of chance, and can serve as a place adults can dump their teenagers while they run off to the casino to try and win back the rent check.
The resort needs to have the best shopping with a lean toward Millennials, the best thrills, the best shows, and the best way to occupy teenagers while mommy and daddy are otherwise occupied.
Your major investor wants at least 7 different activities to be observable from the foot traffic outside the casino. But why stop at that? Your investor will likely make all of their money back in the first month of operation if you do it right…so this is a time to go big or go home….that is the Vegas way.
Make sure you let us know where you are putting your resort and what needs to be demoed in order to make room. Include full ride lists, layout, amenities, descriptions of the shows, restaurants, shopping, hotel, exterior, overall theme, and everything else that your ultra-Vegas destination will need to attract the crowds.
20% of your score will be how well you can keep teenagers’ attention for a long period of time.
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